J5 MBA Strategic Marketing CSU: Competing in an Industry Segment

Imagine yourself as an entrepreneur. Reflect on an industry segment in which you might compete. Discuss what you believe it would be like competing as a smaller company within a competitive field of larger, well-established companies vying for the target market segment you select. Reflect on the strategies that you would put in place to gain your fair share of the market. Provide further reflection on how this would differ from how your larger competitor would face these same competitive challenges. Why do you believe this?

Your journal entry must be at least 200 words. No references or citations are necessary.