Assignment 2: Internal Environmental Analysis/Strategy Analysis and Strategy Selection (Week 6) Purpose:

Assignment 2: Internal Environmental Analysis/Strategy Analysis and Strategy Selection (Week 6)

Purpose: This assignment is the second of three assignments. Students will use the tools and concepts learned in the course and in previous business courses to develop an understanding of how organizations develop and manage strategies to establish, safeguard and sustain its position in a competitive market. 

Students also have the opportunity to review an organization’s objectives and goals and the key functional areas within the organization. Performing an internal environment analysis helps assess a firm’s internal resources and capabilities and plays a critical role in formulating strategy by identifying a firm’s strengths to overcome weaknesses. Students will then 1) assess long-term objectives, 2) identify and evaluate alternative strategies and 3) recommend strategies for a company to pursue. 


In completing the report, students will use the chapters in the eBook as a guide and perform research on the company from Assignment 1, answer the required elements below in narrative form following the steps.

The companies used in Assignment 1 are below. Students will use the same company to complete this assignment as they did in Assignment 1. Students who fail to use the companies on the list or an unapproved company will receive a zero for the assignment.

COMPANY USED:AMC Entertainment Holdings, Inc. [NYS: AMC]

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