DePaul University Luckin Coffee Takes on Starbucks in China Article Paper

Please answer the following three questions in your case write-up:

Q1a. Develop a table that compares Luckin Coffee’s success to the success of Starbucks in China.
Q1b. What insights do you gain from your table?

Q2. Form an opinion on the case’s central question: Who will rule the coffee market in China: Luckin or Starbucks? Explain how you reached your opinion.

Q3. What advice would you give Belinda Wong, CEO Starbucks China, and Kevin Johnson, CEO Starbucks, about Starbuck’s future in China. Wong is Chinese and was born in Hong Kong. Would you give Wong different advice than you would Johnson? Make your case.

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