Discussion Digital Platforms
After reviewing the resources on Dunkin Donuts and its marketing across digital channels (social media, websites, email, apps, etc.), choose a brand (will probife) that you are loyal to and analyze its use of digital platforms, including email marketing, mobile apps, and social media. What do you find most effective in reaching you as a consumer? What is least effective? Why do you think this is the case? Has it ever felt as though a business was treating you as a consumer? What impact did that have on your relationship with that business?
Resources:
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