Discussion: You, Me, and Culture: What Should Marketers Know?

First, read Chapter 14 in your text. Then, visit a retail store such as a grocery store, Target, or Walmart. Using a camera or your smartphone, take a few color photos of the product and its packaging (I HAVE THE PHOTOS OF PRODUCT BEING REVIEWED). Next, post your photograph to the discussion board and, in your post, address the following:

  • Briefly describe the product and the strategy that was used to promote the product.
  • What culture do you believe this product is marketed toward?
  • How does this product differ from others within the same product category? Be descriptive and provide three key points.
  • Why do you think this marketing strategy is effective?
  • How can this market strategy be improved?

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