do an analysis

Do a Porter’s Five Forces analysis for Under Armour and its industry. There are two tasks here:

a. Outline the major factors affecting each force.

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b. Based on the foregoing, assess the overall strength of each force (High/Medium/Low). Please avoid lapsing into storytelling and try to address

such things as economies of scale, concentration of industry/customers/ suppliers, differentiation of products, and other concepts introduced in the

text and notes.

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