Expansion into a new national market 1,500 – 1,700 words

Paper of 1,500 – 1,700 words with citations and references

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You represent a large U.S. corporation that manufactures rubber tires, and you want to begin manufacturing and distribution in another country. Choose a country that you think you would want to start a manufacturing plant in. Answer the following questions about your company and its chosen new market. Organize your paper into four sets of concerns: Chairman, Vice Chairman, Secretary and Treasurer. Select 2-3 bullet points from each perspective listed below and respond with cited research.

Chairman:

  • Discuss the macro environment of the country.
  • What is the company strategy there?
  • How will you be socially and economically responsible?
  • What would be the role of management?
  • What is the mode of entry you are going to use, and why?
  • What do you think would motivate the workers to bring about collaboration?
  • How would you design the right culturally appropriate program?
  • What kind of leadership would work in this country?

Vice-chairman:

  • What are the political, cultural, environmental, and economic risks of doing business there?
  • If you do decide to do business there, how would you staff the operation?
  • What type of concerns would you have?
  • What do you need to consider when you recruit, evaluate, train, and deal with labor relations issues?
  • How would you select the manager?
  • What if it does not work out?

Secretary:

  • What are some of the legal issues you would have to deal with as a company if you decide to expand there?
  • What are some of the opportunities and strengths of doing business there?
  • What are some of the cross-cultural issues you are going to have to deal with particular to engaging a team?
  • What are some of the protocols and etiquette issues you must incorporate into your business behavior?
  • How are you going to deal with management issues such as assertiveness, conflict resolution, and team building?

Treasurer:

  • What are some of the foreign trade issues you will have to deal with?
  • What are the determinants to foreign entry there, and how would you enter there?
  • What are the 5 stages of negotiation, and how are you going to prepare for them at this international level?
  • What would be some of the political, legal, economic, and ideological issues that may come up?
  • How would you manage conflict if it should come up in the negotiations?

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