Florida International University American Cultural Values Discussion
Discussion 2
- Mothersbaugh &Hawkins. (2015). Consumer Behavior: Building Marketing Strategy McGraw-Hill Education, 13th ed. Chapter 3 Changes in American Cultural Values_ ADA ready.docx
Reading from Mothersbaugh and Hawkins
Referencing the above reading, identify a city or neighborhood where you lived for an extended period. Based on your personal observations, explain two of the variations of values or cultural factors specific to that area where you lived for an extended period.
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Order Paper Now- Select at least two of the variations in values. Bold and underline the two variations you are discussing in your post. Identify marketing approaches used to target these values and cultural factors. (300 words minimum)