Global and Online Marketing Strategy Presentation

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Utilize the same product/service that your team chose for Week 3. Bitcoin Encrypto credit card

Prepare a 5-slide Microsoft® PowerPoint® presentation with speaker’s notes illustrating your cross-cultural, Internet, mobile, and social media marketing strategy:

Include the following in your presentation:

  • Choose a country where you will introduce your product/service after you have introduced it in the United States.
  • Review how you will incorporate at least four of the following international considerations into your decision to enter this country:
    • In what ways can we communicate about the product/service?
    • What are the ethical implications of marketing this product/service in this country?

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