Harvard University StratSim Marketing Plan Paper

Attached is the outline for the marketing plan with a log in for automotive information etc

Key Points for Success:
  • Read the “Notes on Preparation” section at the front of the template to understand how to find the content information required to fill out sections I and II of the plan.
  • When stating goals and objectives in sections III and IV it is paramount that your team use measureable (number-based) goals. Example: “to maintain an average unit sales growth of 10% per year” or to “grow market share for the family car class from 25% to 35% in 5 years.”
  • For sales forecasting purposes, download a copy of the provided spreadsheet template. An example forecasting sheet is attached as well.

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