HCS/490 University of Phoenix Week 3 Health Care Consumer Trends Paper

Assignment Content

  1. The focus of this Benchmark Assignment is to consider how consumer demographics and health care marketing play a role in consumer behaviors of selecting health care resources. Use the below in your community or surrounding area:

    • One retail clinic in your local grocery store or retail pharmacy use like a Minute Clinic at CVS or The Walgreen’s clinic.

    Research the market of this facility. Consider the following as you complete your research:

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    • Demographics of the consumers who use the facility selected
    • The location of the facility selected- the location I’m in is Southwest coast of Florida Clearwater, Fl area
    • The marketing used to bring in consumers to the facility selected

    Write a 700- to 1,050-word paper that analyzes the market perspective of the facility selected by addressing the following:

    • Describe the facility selected, including its location.
    • Include the cultural and generational demographics in your analysis.
    • Analyze the marketing approach used for the facility.
    • Consider the targeted audience of the facility based on the demographics of the consumers who use the facility.
    • Consider whether marketing techniques can be the same when marketing to different demographics.

    Cite at least 1 reputable reference.

    Format your assignment according to APA guidelines.

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