Identifying Types of Persuasive Appeals

This assignment will allow you to practice identifying and analyzing the types of persuasive appeals you are learning about this week.

Locate an online advertisement or persuasive message that is five minutes in length or less.

Write a 350- to 700-word analysis of the types of persuasive appeals used in the advertisement or message. Are faulty logical appeals being employed? How do you know? Be sure to provide a valid URL for the message as part of your Reference(s) page.

Include the following in your analysis:

  • A description of the content of the message
  • A description of the persuasive techniques being employed
  • An evaluation of the message’s call to action and whether or not it effectively motivates the viewer or listener to act upon the message

Please include a link to the video you choose. Thank you

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