IMC Goes to the Movies

Write a three (3) page paper, typed and double spaced, using the West Writing Assignment Template, in which you answer the following questions and apply the concepts from this week’s readings and videos:

Select a major movie launched in theaters within the last two (2) years. Research how the movie studio launched and promoted the movie here in the United States.

• Identify the primary target audience for the movie and why? (If there was more than one target, identify those and explain why there was more than one.)
• Summarize how the movie studio used an integrated marketing communications approach to promote the movie to reach the primary target. Identify as many as different components as you can and the core message used in each.
• Determine the extent to which the messages in the different marketing tools/media integrated. Give examples.
• If you were put in charge of the movie studio’s marketing team what recommendations would you make to further enhance their application of integrated marketing communications concepts to the promotion of this movie.

Review the MKT 476 Week 1 Rubric to make sure that you have met all the guidelines for how your paper will be assessed.

Format your paper using the West Writing Assignment Handbook guidelines.

Include and cite at least three sources.