Keywords and Ad groups for Surface Pro (Microsoft tablet)

Deliverables: put the following in a POWERPOINT.

1.Keywords & Ad Groups

2.Ads

2. You will construct an AdWords campaign complete with two parts – keywords and ads.

  • Keywords must be grouped together by categories known as ‘Ad Groups’. You should have a minimum of 6 Ad Groups – 3 ‘head’ keywords ad groups and 3 long tail keywords ad groups.
  • Each keyword ad group should have two ads per ad group. The copy you write for the two ad groups should test two propositions. Example – are you testing ‘free shipping’ vs. ‘great customer service’ to see which will get more clicks? The ad copy must reflect this.

KEYWORDS

Keywords must be grouped together by categories known as ‘Ad Groups’.

You should have a minimum of 6 Ad Groups – 3 head ad groups and 3 long tail ad groups.

ADS

Each ad group must have two ads per ad group.

The first ad is your original ad.

The second ad is the variation in your ad. This is the A / B test.

TIP – The Ad copy you write for the two ad groups should test two propositions. Example – are you testing ‘free shipping’ vs. ‘great customer service’ to see which will get more clicks? The ad copy must reflect this.

Please reach out to me if the instructions are unclear or you’d like more information.

The attached powerpoint has more detailed instructions on how to do it.

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