Los Angeles Pierce College Coca Cola Investing in South Africa Discussion

PLEASE READ THE ATTACHED CHAPTER BEFORE YOU COMPLETE THE ASSIGNMENT

1. Briefly read about the BRICS (google BRICS online). It is a group of nations consisting of five major emerging national economies – Brazil, Russia, India, China, South Africa. Choose any one country from the BRICS and explain.

  • Why would you want to do business there? Explain at least 2 business environment drivers that motivate you to expand into this country.
  • What would prevent you from doing business there? Explain at least 2 obstacles to doing business in this country.
  • 5 points

2. What do you understand by the terms – ‘Experience transfer’ and ‘Geocentric orientation’?

  • Give an example of a company that you believe has a geocentric orientation.
  • Do you think experience transfers would have helped this company develop a ‘geocentric’ orientation?
  • 5 points

Your response must have 2 paragraphs, answering all the questions as given above.

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