MGT424 Southeastern University Customer Is the King

“Customer is the King”

Quality`s Evaluation Assessment 

 The article link

           In his article “ 5 Reasons Why the Customer is King” , Rosenbrook demonstrated that many reasons could justify why we should believe 
in “the customer is king” perspective especially when it comes to marketing and continuous improvements plans.

     Read the article from link provided, understand the author`s point of view, and place yourself at the king customer standpoint by choose one
product or service that are existed in the Saudi market, using the blackboard explain the below aspects:

1- Choose one product or service you are using frequently and you think it needs more improvements to match your expectations ( 1 point ) 

(Identify of product or service name, its company, brief summary about its features, target customers, its price compare to others) 

 2- Using your personal judgment and educational background as business major student, evaluate the chosen product or service. ( 1 point ) 
Describe no less than three high quality specifications in your product or service, and no less than three drawbacks that need to be improved.

  3-Assuming that you are meeting with the quality manager responsible for the product or service chosen, 
suggest at least three plans that can enrich the quality level.
( 2 points)

Suggest action plans that clearly explain what are the changes, who is responsible for undertaking the improvements,
how these changes can benefit you as a customer.

  4-What could be the most effective organizational structure (Hierarchical, matrix, cross-functional, product or process based structure)
that can be used to achieve your plans and why. ( 1 point)
 You are free to use more than one structure suggestion, however defend your answer with thoughtful reasons. 


Assignment Regulations:

  • The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
  • Assignments submitted through email will not be accepted.
  • Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. 
  • This includes filling your information on the cover page.
  • Students must mention question number clearly in their answer.
  • Late submission will NOT be accepted.
  • Avoid plagiarism, the work should be in your own words
  • copying from students or other resources without proper referencing will result in ZERO marks. No exceptions 
  • All answered must be typed using Times New Roman (size 12, double-spaced) font. 
  • No pictures containing text will be accepted and will be considered plagiarism).
  • Submissions without this cover page will NOT be accepted. 

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