Miami University AP & The Styles Festival Fair Events Flyer Paper

Writing 2-Flyers

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  • Due Thursday by 2:50pm
  • Points 50
  • Submitting a file upload

You have been hired by a local band, A.P. & The Styles, that is trying to increase their bookings. The band does covers from the 1970’s-1990’s. They’ve asked you to create text for some flyers promoting that they can be hired for various events. They have three different audiences that they would like to promote their services to, so you will need to write copy for three different flyers with the purpose of driving traffic to their website and booking inquiries. You can create additional (appropriate) information about the band as needed.

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Your task is to write copy for three different flyers for the following audiences:

  • Wedding planners and brides-to-be
  • Corporate event planners
  • Festival and fair organizers

These will only be one-page flyers, so copy should be concise and highlight points of interest that make the most sense for each audience. Each flyer’s word count should be approximately 200-250 words, and the tone and content should be customized for each flyer. You should think about what would matter to each of the three different audiences and highlight what would be of most interest to them. Keep in mind, the word choice and tone you use will be different depending on the audience as well.

Often when working with graphic designers, a communication professional writes the copy for a promotional piece and then provides it to the designer in a Word document. So, even if you attempt the layout for extra credit (see below), you MUST write your copy first and submit it as a Word document. It is okay to include basic formatting such as bullet points or subheads to help call attention to information.

Writing2TipsFall2019.docxPreview the document

Grading Criteria

Grammar/Spelling 20

Appropriate Content 10

Appropriate Tone 10

Clarity/Flow 10

Extra Credit Opportunity: You can get up to 10 extra credit points if you want to try to design the actual flyers. Any designs should be simple, clean, and graphics should be customized and appropriate for each audience. Consider photo choice as part of your decision process as well with what type of imagery would attract each audience. If you want to try this, you may use a site like Canva to find a template to help you with the layout (or any other design templates you find online). Extra credit points awarded based on the professionalism and effectiveness of the designed flyers along with the success at targeting each audience.


Audience-Specific Flyers

Audience-Specific Flyers

Criteria Ratings Pts

This criterion is linked to a Learning OutcomeGrammar/Spelling

15.0 pts

This criterion is linked to a Learning OutcomeAppropriate Content

15.0 pts

This criterion is linked to a Learning OutcomeAppropriate Tone

10.0 pts

This criterion is linked to a Learning OutcomeClarity/Flow

10.0 pts

Total Points: 50.0

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