SEE ATTACHED CASE
1. Using the first year data, label each of the top companies’ (top3 or top5) best and worse group of customers, and see how they move over time and across companies/channels.
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2. Write a one page summary of what you see from the above analysis. Use your tableau images to support your points.
3. Comment on how different company’s customers show different patterns of movements.
Please don’t use only one color on tableau
An example of good story telling with data (see how it gives facts and then makes a point based on the facts):