Rasmussen College Module 04 Course Project Offline Traditional Strategies

Although online media outlets are important, you also realize that traditional media outlets are still a key part of your overall marketing and communication strategy. For this assignment, you will demonstrate how offline/traditional outlets will support your goal to manage the current crisis and rebuild your brand image post-crisis.

To complete this assignment, do the following in a minimum of 3 pages (not counting title and reference pages):

• Public Relations Traditional Outlets: Determine which offline/traditional outlets will be used in the public relations campaign to effectively manage the crisis.
• Public Relations Rationale: Explain the rationale for using the offline/traditional public relations outlets you selected. Why do you think these outlets will be effective in reaching the key stakeholders you identified previously?
• Advertising Traditional Outlets: Determine which offline/traditional outlets should be used after the crisis to advertise your brand and rebuild your brand or corporate image.
• Advertising Rationale: Explain the rationale for using the offline/traditional advertising outlets you selected. Why do you think these outlets will be effective in reaching the target audiences you identified previously?
• Cite at least three credible sources to support your recommendations.
• Include a title and reference page formatted according to APA standards.