The Importance of Market Research

Select a Fortune 500 company in which you are interested.

Write a 700- to 1,050-word paper in which you describe the importance of marketing research to your selected company’s management team.

Address the following in your paper:

  • Define market research.
  • If your selected company uses marketing research, identify the different types of marketing research it uses and describe the importance of that research to the company using the provided template.
  • If your selected company does not currently use marketing research, describe the different types of marketing research that would be beneficial to the company.

Format your paper consistent with APA guidelines.

Use In-text citations according to the references used.

Minimum of 2 peer reviewed references.

Use header, headlines for all questions asked above, introduction and conclusion.

NOTE: Complete the attached templet as well.

Submit Both:

1. Word document (a 700- to 1,050-word paper)

2. Attached templet

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