This is a BCG Portfolio Matrix depicting the SBUs of XYZ, Inc.
(a) Complete the matrix (quadrants classification and dimensions of the matrix).
(b) Comment on the current portfolio of strategic business units.
(c) Develop strategies for the management of XYZ, Inc. to adopt (one strategy for
(d) What overall strategy would you suggest to the company?
(e) Is there any relationship(s) between the Portfolio Matrix and the Product Life
Cycle concept? How?
(f) What is the difference between this matrix and GE/McKinsey matrix.