For the Assignments and the Integrated Marketing Communication Plan we will be considering the Apple MacBook Air as the product.
Part 1 is to describe how Apple historically advertised the MacBook over the years. Consider things like what types of media did they use, how have their markets changed, what worked and what did not work. You might want to create a timeline or any other method to explain Apple’s historical advertising for their laptops (this could extend to other products beyond laptops)
Understanding the historical context of the MacBook will help you as you ultimately will submit new advertising ideas for the Apple MacBook Air.