DB8002 Capella University Corporate Business Strategy Questions

Discussion #1
Corporate Business Strategy
Complete the assigned readings for this unit. Research and select a publicly traded Fortune 500 company to use as a case study for both this discussion and the assignment for this unit.
Discussion
• What was the original growth strategy for the case study company selected?
• How has the growth strategy evolved to the present day?
• To what extent is the original growth strategy in place?
• And are the principles described from the Porter (1996) and Collis and Rukstad (2008) articles still applicable?
Your discussion post should be a minimum of 350 words and incorporate the assigned readings and one reference on the Fortune 500 company selected. To allow other learners time to respond, you are encouraged to post your initial responses in the discussion area by 11:59 p.m. central standard time Thursday.
Response Guidelines

Read all posts and respond to at least two other learners. Your responses must be at least 50 words in length and strive to extend the dialogue and analyses with related content.
Learning Components
This activity will help you achieve the following learning components:
• Describe the design of business models.
• Follow APA protocols and format.
• Identify business model, industry value chain, and marketing theory criterion applicable to a selected Fortune 500 or a local Fortune 500 company.
• Identify a real-world example of the application of a business model.
• Demonstrate critical thinking.
Resources
• Can You Say What Your Strategy Is?.
https://campustools.capella.edu/redirect.aspx?link…

HARVARD BUSINESS REVIEW
To retrieve articles from Harvard Business Review, follow these steps:
1. Log in to the Capella University Library.
2. Click the Journals tab and type the journal title, not the article title (search Harvard Business Review, not “A maverick CEO…”, “What is strategy”, “The innovator’s DNA”, etc.).

3. Click Search. A list of matches appears.
4. Click the database name (for example, Business Source Complete) that appears beside the journal title and year span you want.
Do not use the Search inside this journal box.

5. A search page with three rows of search fields appears. Enter the following information in the search fields:
• Leave the journal name as it appears. Leave the words “Select a Field (optional)” as is in the second field in the same row.
• Enter the article title in the first field in the third row. Change “Select a Field (optional)” in the second field to TI Title. Note: If the title includes punctuation, do not include question marks when entering the article title.
Typically this should be enough to pull up the article. If needed, you can also enter the last name of the author in the first field in the third row. Change the “Select a Field (optional)” field of that row to AU Author.

6. Click Search.
7. Scroll through the list of results to find the one you want.
8. Click the HTML Full Text or PDF Full Text link.
Note: If you cannot find an article try searching for only one word in the title. Remember to check your spelling.
• Fortune 500.
http://beta.fortune.com/fortune500
• Pipelines, Platforms, and the New Rules of Strategy.
https://campustools.capella.edu/redirect.aspx?link…
• What Is Strategy?.

https://capellauniversity.libguides.com/hbr

Discussion #2
Area of Interest
Preparation
This last unit asks you to select one area of interest to you from Unit 2, Business Structures, through Unit 9, Business Strategy Concepts. Based on your selected unit, research contemporary business challenges (within the last 12 to 18 months) that would be of value for a DBA research project.
Discussion
What were some of the main concepts presented and discussed from the unit you selected? This is the opportunity to refresh and expand on the concepts presented and discussed by your peers.
What business challenges did you uncover based on the articles you researched? Why would researching this challenge area be of value?
Your discussion post should be a minimum of 350 words and incorporate your researched articles.
Response Guidelines
Read all posts and respond to at least two other learners. Your responses must be at least 50 words in length and strive to extend the dialogue and analyses with related content.
Learning Components
This activity will help you achieve the following learning components:
• Identify perspectives.
• Develop personal learning self-development, and self-knowledge.
• Demonstrate critical thinking.
Resources
• The Business Model Canvas | Transcript.

THE BUSINESS MODEL CANVAS
1. VALUE PROPOSITIONS
• What are the critical needs?
• What value do we deliver?
• What bundles of products/services?
• What is the minimum viable product?
2. CUSTOMER SEGMENTS
• Who do we help?
• Who are most important?
• What are customer personas?
3. CHANNELS
• How does our product/service get to the customer?
• Which channels to reach which customer segments?
• Physical and/or mobile-web?
4. CUSTOMER RELATIONSHIPS
• How do we get, keep, and grow customers?
• How do we interact?
• What does the target segment expect?
• What customer touch point? Social Media?
5. REVENUE STREAMS
• For what value are customers willing to pay?
• What revenue model strategy?
• Pricing strategy? How much does each revenue stream contribute?
6. KEY RESOURCES
• What key resources do our value propositions require?
• Finance? Physical? Intellectual? Human?
7. KEY PARTNERS
• Who are the key partners and suppliers?
• What do we need from them?
• What key activities do they perform?
8. KEY ACTIVITIES
• What key activities-processes to our value prositions require?
• Production? Supply chain? Management? Customer relationships?
• How do we do it?
9. COST STRUCTURE
• What are the most important costs of the business model?
• Which resources are the most expensive?
• Which keys activities are most expensive?

"Our Prices Start at $11.99. As Our First Client, Use Coupon Code GET15 to claim 15% Discount This Month!!":

Get started