Post 4: Circles for a Successful Value Proposition (Exhibit 9.8)
Post 5: Product Complexity (Exhibit 11.1)
Post 6: Product Life Cycle (Exhibit 12.5)
Post 7: The Service-Product Continuum (Exhibit 13.1)
Post 8: The Five Cs of Pricing (Exhibit 14.1)
Post 9: Channels of an IMC Strategy (Exhibit 17.3)
Post 10: Direct and Indirect Channel Strategies (Exhibit 15.2)
Post 11: The Macroenvironment (apply only 3 factors) (Exhibit 5.3)
Post 12: Macro Strategies for Developing Customer Value (Exhibit 2.1)
Post 13: The Marketing Research Process (Exhibit 10.1)
Post 14: Factors Affecting the Consumer Decision Process (apply only 3 factors) (Exhibit 6.4)
Post 15: Five Global Product and Communication Strategies (i.e., straight extension, product adaptation, communication adaptation, dual adaptation, product invention) (Click here for a model of Five Global Product and Communication Strategies.)
