Discussing Question 1J

This is a question in my Marketing class that needs to be answer with at least 150 words. Please use your own words with example. If it’s not your words please cite in text with reference.

In terms of the behavioral effect on consumers, how would a computer, such as an Apple iMac, be classified? In light of this classification, what actions would you suggest to the manufacturers of these products to increase their sales in the market?