Discussion 1.3: Competitive Advantage
Choose one of the companies below and view the company’s commercial by clicking on the link.
- Walmart
- Chipotle
- Starbucks
- Zappos
- AirBnB
- Motel 6
Based on what you know about the company, answer these questions on the discussion board:
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Order Paper Now- How does the company set itself apart from its competitors? Does it compete on price, quality, service, or innovation?
- How does the company communicate these competitive advantages to customers?