Type of service:
Save your time - order a paper!
Get your paper written from scratch within the tight deadline. Our service is a reliable solution to all your troubles. Place an order on any task and we will take care of it. You won’t have to worry about the quality and deadlinesOrder Paper Now
Number of pages:
Number of sources:
Read the Five Marketing Lessons from Old Spice article
which discusses Old Spice’s relaunch of its brand in a “spicy” 2010
campaign starring Isaiah Mustafa. It also had a huge social media and
internet component that engaged consumers to interact with the “Old
Spice man” through contests, blogs, and messaging. Sales rose 55%. While
a bit dated, this is an excellent example of how a brand makeover can
be highly successful.
Your task is to find a campaign that followed a similar brand makeover
strategy. What elements do you think were most effective in reaching the
target audience? How did the company integrate these elements into
marketing campaigns to create a cohesive marketing strategy?
Note: To complete this initial post, it may be helpful to analyze the
advertisers of a large event such as the Super Bowl, the Oscars, the
World Series, or the Country Music Awards.