Discussion Board: Customer-perceived Value and Loyalty
Customer-perceived Value and Loyalty
Read and then respond to the discussion question below:
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Order Paper NowUsing examples from the IKEA case study (page 208 in your eTextbook) or any other relevant examples to support your answer, debate the following statement:
“Consumers tend to be value maximisers; therefore, the only key to winning customer loyalty is through low pricing.”
Please included references as well.