Examining Industry of Starbucks BUS499
In this assignment, you are to use the same corporation you selected and focused on for Assignment 1. (ATTACHED YOU WILL SEE COMPANY FROM ASSIGNMENT 1)
Using the corporation you chose from Assignment 1, examine the industry in which the entity operates. Use any or all of the following resources to conduct research on the company:
Public filings from the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml)
Strayer University’s online databases
Other miscellaneous sources. Note: the company’s annual report will often provide insights that other resources may not include.
Write a four to six (4) page paper in which you:
Give your opinion on the corporation’s greatest strengths and most significant weaknesses. Choose either a strategy OR tactic the corporation should select to take maximum advantage of its strengths, and the strategy OR tactic the corporation should select to fix its most significant weakness. Justify your choices.
Determine the company’s tangible and intangible resources, core capabilities, and core competencies.
Choose the two (2) segments of the general environment that would rank highest in their influence on the corporation you chose. Assess how these segments affect the corporation you chose and the industry in which it operates.
Choose two (2) forces of competition that you estimate are the most significant for the corporation you chose. Evaluate how well the company has addressed these) forces in the recent past, going back no further than five (5) fiscal years.
With the same two (2) forces in mind, predict what the company might do to improve its ability to address these forces in the near future.
Identify what you consider to be the greatest external threat to this corporation. Discuss how the corporation should address this threat. Justify your explanation.
Identify what you consider to be the greatest opportunity presented to the corporation, and discuss how the corporation should take advantage of this opportunity. Justify your explanation
Use at least three (3) quality references. Note: Wikipedia and other Websites do not qualify as academic resources .