Framing a Firm’s Strategy

Activity Instructions

In this discussion, you will further your knowledge of strategic development by:

• Researching data sources in order to frame the firm’s strategy.
• Thinking and communicating strategically.
• Applying critical reading skills to promote dialog.

Describe the strategy of the firm you selected for your project, using the strategy model in Figure 1.4: Describing Dyson’s strategy, on page 20 ofFoundations in Strategy, as a guide to frame the strategy description from the following two perspectives:

• First, the static perspective:
  • Where is the firm competing? What is the product? What are the firm’s vertical and geographical scopes?
  • How is the firm competing? What is the basis for the firm’s competitive advantage?
• Second, the dynamic perspective—the firm’s preparation for the future:
  • What does the firm want to become?
  • What does it want to achieve?
  • How will it get there?