Franklin Career Institute Strategic Messaging and Communication Response

Assume People’s Plumbing owns a national chain of licensed,

local plumbers who fix all residential plumbing issues. Pricing is based

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on an hourly fee plus parts, but the customer is given a cost estimate

after the initial $25 inspection. The company has been successful over

the last 30 years by advertising primarily on television and radio. They

stress their key message which is their plumbers are qualified, clean,

and take care of the problem quickly. Discuss messaging approaches that

would be appropriate for the company and any media consideration.

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