Health Services Strategic Marketing Wk 9 Discussion 2

Health Services Strategic Marketing Wk 9 Discussion 2

Please respond to the following: “Generic Strategies and Balanced scored Card”

  • Determine whether or not you believe the process of formulating strategy in the health care industry is complex. Justify your response with at least one (1) example of a situation or scenario that supports your position.
  • Assess the degree of guidance provided by Kaplan and Norton’s Balanced Scorecard as a management tool for guiding health care marketers in performing strategic management duties and responsibilities. Provide at least two (2) specific examples of the Balanced Scorecard Model that apply within a health care organization with which you are familiar.

****This is a discussion, NOT a paper. Need 2 strong paragraphs and references.****

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