Innovative Decision Making Formative Assesment

As the leader of your small company that imports and distributes (B2B) power tools, you are considering moving into the B2C space. You’ve been in the B2B market for 15+ years and you are set in your ways however, you are longing for a change.


Leveraging the 4 steps to change your mental model mindset, write a paper (APA format) that details how you would arrive at the decision to go-ahead with moving into the B2C space for your power tool business. Be sure to include what changes you would make to support your decision, ensuring success.

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