In All Marketers are Liars, Godin discusses the effect of a customer’s worldview on their reaction to products and services, as well as its impact on their purchasing decisions and recommendations to friends and family. Consider how Godin’s ideas apply to you, by responding to the questions below:
- In general, what values, beliefs, and biases do you think that you bring to your purchasing decisions?
- Describe a specific purchase that you made and explain how your values or beliefs affected your choice of product or service in this case
- Give an example where you recommended a product or service to your family or friends, or warned them against one. Do you think this interaction reflected your shared values or beliefs?