part of case anaysis chick-fil-a
1：Conduct a detailed analysis of the target market of the brand based on its marketing
communications. Be specific about the target market in terms of demographic and psychographic factors
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couple paragraph is fine, half page
2：Identify and discuss 2-4 competitors. Focus on each competitor’s marketing
communication strategy, e.g., marketing message and/or slogan.
one page ~ one and half pages