part of case anaysis chick-fil-a

1:Conduct a detailed analysis of the target market of the brand based on its marketing

communications. Be specific about the target market in terms of demographic and psychographic factors

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I choosed Demographic —– Middle and Upper social class

couple paragraph is fine, half page

2:Identify and discuss 2-4 competitors. Focus on each competitor’s marketing

communication strategy, e.g., marketing message and/or slogan.

one page ~ one and half pages

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