a touristic destination campaign vs a touristic
Marketing course: Students are required to analyze and compare a touristic destination campaign vs a touristic
company campaign.
Use an example of two real campaigns to develop your assignment.
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Order Paper Now• Present the two examples you will use and the time frame of the campaigns (introduction to cover each campaign briefly)
o What are the objectives of the campaigns?
• Highlight the main differences of the two types of campaigns (you can create a table comparing differences, such as the year of the
campaigns release, goals, design, country/region that it aims to target, channels used…)
o Who is in charge of the campaign?
o What kind of partners can be involved and can help promoting the Campaign?
• Analyse the target of the campaigns.
o Define the final target, and B2B specialists also targeted in the campaign
o How are they trying to influence different target groups (B2C case: age, gender, nationalities, social class)? Describe cultural differences of
main target groups that can affect consumer behavior.
• Compare the communication strategy used
o Develop a communication SWOT analysis of the two campaigns (2 SWOT analyses should be presented)
o Analyse the campaign’s main communication elements: Consumer Insights and slogan.
o What are the main channels/activities used to promote the message? PR, events, fairs, social media, partnerships, sponsorship, CSR…
• Compare the results of both campaigns (u can create a table to compare social media results, number of views, likes, followers, etc)
• How would you improve each campaign (personal opinion)? You can also suggest improving the campaign by using an example of
any other successful campaign (its methods, techniques) to reach success.
Formalities:
o Type: Report in Microsoft Word
o Word count: 2500-3000 words.
o Cover, Table of Contents, References, and Appendix are excluded of the total word count.
o Font: Arial, size 12,5
o Text alignment: Justified
o The in-text References and the Bibliography have to be in Harvard’s citation style.