Genetically Modified Food

Genetically Modified Food

Abstract

This paper begins with an introduction where it describes the meaning of genetically modified food. Thesis statement: we should promote the production of genetically modified food as they contribute to beneficial effects on human health and environment. The paper addresses biotechnology as the major technology that can promote nutrition and food security worldwide through impacting positively on agricultural production. The paper also addresses the controversial issue regarding GMOs where it tackles both the benefits and the accompanying potential environmental side effects and biomedical risks.

Thesis: Genetically modified foods were created with the intention of improving the overall quality of life

Introduction

With the rapid increase of the global population, there has been an increase in the levels of food and nutrition insecurities, thus the introduction of genetically modified food to solve such problems even in future. Genetically modified food results from the application of the modern techniques in altering the genetic material (DNA) of a plant or an animal through the use of genetic engineering. Examples of genetically modified foods are soy beans and tomatoes. Genetically modified foods have however initiated a controversy concerning their environmental and health impact thus emerging as a major concern. The availability and accessibility of nutritious and safety food during all the stages of life is essential for the achievement of human health (Snell et al., 2012).

 

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Arguments Opposing the Use of Genetically Modified Crops

As much as the growth and development of the GMO’S food are linked with a couple of benefits, there are also several shortcomings associated with consumption of GMOs.  Application of biotechnology is said to improve the various foods nutritional contents. Supporters of genetically engineered crops also claim the ability of GM crops yielding a medical benefit through the injection of a specific vaccine or genes. GMOs foods are however not a central solution for medical benefits and food nutritional improvement, but instead, they only act as a temporary measure. The research in American Academy of Environmental Medicine (AAEM has associated  GMOs with potential harms which includes unknown effects on human organ damage, immune system , food allergies , reproductive disorders and affects the overall human health, GMOs are also linked to cancer (Metcalfe, 2003).

Genetically engineered crops contribute to the destruction of the organic farming industry and the environment through the contamination of organic foods. The advocates of the GMOs claim the ability of transgenic crops to minimize environmental contamination due to their insect and herbicide resistance potential. On the other hand, they intensify the easiness of the injected resistance genes spreading in the rest of the ecological system (Séralini et al., 2012). Herbicide-tolerant crops result in the birth of super weeds resistant to the herbicide as well as super insects as they spread genes to them. The long-term effects demand the farmer’s usage of even more toxic herbicides annually, thus creating environmental harm. Mutation arising from biotechnology increases the destruction of natural restoration by altering the ecology (Huang, Rozelle, and Pray, 2005). GM seed through cross-contamination contributes to a devastating outcome on organic farming making their coexistence difficult.

Biotechnology is forcing genetically engineered crops on the whole where multi-nationals are seeking monopolies for their products. Green Revolution increased productivity causing many countries to change into mechanization of agriculture and relay on the petrochemical industry. As a result agricultural output rose, but on the other hand, agriculture got subjected to Multi-nationals rules.  Companies such as Monsanto scoped a lot of profits as soon as it developed herbicides roundup. As much as supporters of GM claim their assurance of solving the food problem, there is no connection between the countries population and the prevalence of hunger. Unequal distribution of resources food limit is the ideal reason for hunger. Increased awareness about the dangers of the GM food is necessary where GMOs should be labeled to prevent their growth as they damage the environment (Anderson, 2010).

Argument Supporting the Use of GMOs Food

Besides the association of GMOs with potential harm on health, their benefits are still overwhelming. Also, most of the health effects associated with GMOs are yet to be proven hence doesn’t add more weight to unknown effects. According to the report by National Academy of Sciences, scientists claim that the GMOs foods are safer to consume as their counterparts non-GE food as they help in minimizing pesticides usage and have no adverse effects on the environment.  Genetically Modified crops can survive in severe conditions compared to the native varieties which may take numerous generations of evolution in achieving a similar resistance level (Keikotlhaile, Spanoghe, and Steurbaut, 2010). Following the rapidly growing population, the desirable benefit is the expansion of food supply to cater for the needs of the increased population by feeding more people. The committee failed to find the evidence linking the consumption of the genetically engineered foods in the food supply with increase food allergies, effects on the GI tract, as well as risk for horizontal gene transfer. The committee does not also find evidence linking the introduction of the genetically engineered crop to the health problems such as cancer, autism obesity, and kidney disease. They also admitted the presence of significant differences in gut microbes of various animal experiments, but come in terms that there is no anticipation of GE crops resulting in health problems. The committee also argued that any food can results in allergic reaction regardless of whether it’s genetically produced or organically produced. In general new any food, be it GE or not may pose adverse health effects which can be diagnosed in the long run. The discussion from the report of is optimistic in that the increased concentration of nutrients in both the non-GE and genetically engineered crop may contribute to favorable effects on a large population.

As much as several reports address various concerns in regards to the interaction of environment with GE crops, there is no evidence of the effects of biotechnology crops on honeybees. Research has demonstrated the decline of the monarch to have been caused by the glyphosate suppression of the milkweed, but instead they disagree on whether glyphosate has any effect on the monarch. Despite having gene flow from genetically engineered crops wild relatives, there are no highlighted examples showing an adverse impact on the environment. There is also no clear evidence of the relationship between drought resistant crops and the superweed birth (Domingo and Bordonaba, 2011)

The reports advocates for the regulation of GM crops at allowed levels of acceptable risks, to promote the achievement of maximum society benefits. Though the benefits and risk tend to vary in various crops and therefore it’s the product that should be regulated but not the process. The regulatory policy on GE crops is based on social, scientific dimension while not all concerns can be answered by only science as there is need of putting the priorities and the values of stakeholders into consideration (Loureiro, 2003). Although concerned public as well strong safety argument back up the mandatory labeling there is no justification for the ability of compulsory labeling food with GE traces on safeguarding the public health. The regulation set lack proactive communication, transparency and public participation hence its soundness and credibility are questionable.

Conclusion

Genetically Modified foods are not certainly evil or erroneous. However, growth and the development of genetically modified food demands appropriate scientific-based research and studies concerning their potential impacts on both the entire ecosystem and human health to evaluate their fitness for the consumption of the general population. Genetically modified food is associated with potential dangers, and hence scientific verification is necessary before the growth of the genetically modified organisms. Most of the Biotech companies in the United States prioritize its profits first rather than public health issue thus raising a great concern that shouldn’t be taken light note. Although there are short-term benefits realized, we should as well look at the long-term view and thoroughly study the potential GMO’s effects in both the food supply and environment.

 

References

Anderson, K., 2010. Economic impacts of policies affecting crop biotechnology and trade. New Biotechnology27(5), pp.558-564.

Domingo, J.L. and Bordonaba, J.G., 2011. A literature review on the safety assessment of genetically modified plants. Environment International37(4), pp.734-742.

Huang, J., Hu, R., Rozelle, S. and Pray, C., 2005. Insect-resistant GM rice in farmers’ fields: assessing productivity and health effects in China. Science308(5722), pp.688-690.

Johnson, K.L., Raybould, A.F., Hudson, M.D. and Poppy, G.M., 2007. How does scientific risk assessment of GM crops fit within the wider risk analysis?. Trends in plant science12(1), pp.1-5.

Keikotlhaile, B.M., Spanoghe, P. and Steurbaut, W., 2010. Effects of food processing on pesticide residues in fruits and vegetables: a meta-analysis approach. Food and Chemical Toxicology48(1), pp.1-6.

Loureiro, M.L., 2003. GMO food labelling in the EU: tracing ‘the seeds of dispute’. EuroChoices2(1), pp.18-23.

Metcalfe, D.D., 2003. Introduction: what are the issues in addressing the allergenic potential of genetically modified foods?. Environmental Health Perspectives111(8), p.1110.

Séralini, G.E., Clair, E., Mesnage, R., Gress, S., Defarge, N., Malatesta, M., Hennequin, D. and De Vendômois, J.S., 2012. RETRACTED: Long term toxicity of a Roundup herbicide and a Roundup-tolerant genetically modified maize.

Snell, C., Bernheim, A., Bergé, J.B., Kuntz, M., Pascal, G., Paris, A. and Ricroch, A.E., 2012. Assessment of the health impact of GM plant diets in long-term and multigenerational animal feeding trials: a literature review. Food and Chemical toxicology50(3-4), pp.1134-1148.

 

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Use Of Cannabinoids in Cancer Treatment

 

Summary

The medicinal and therapeutic properties of cannabinoids have facilitated their application in various disease treatments for an extended. The activity of cannabinoids is regulated by endocannabinoid system (ECS), which comprises of cannabinoid transporters, enzymes for synthesis and breakdown and receptors. In the modern world, cannabinoids are gaining popularity due to their associated ability to stop cancer cell proliferation and human death (Salazar2009).

However, the anti-cancer effects of cannabinoids have been investigated mainly through in vitro models which may be insufficient in imitating tumor growth and metastasis (Donadelli et. al 2011)Thus, this article reviews some of the studies that investigated the effects of cannabinoids either synthetic, endogenous or their extracts in cancer development. Moreover, it examines the treatment in clinical, in vitro and in vivo models to explore the current efficiency in the cannabinoids being used in the treatment of patients tested for cancer.

Cannabinoids are products of two types of plants; drug plants and hemp plants. More focus is attached to drug plants which comprise of THC and CBD due to their role in cancer treatment and precisely their role in pancreatic cancer. Cannabidiol (CBD) refers to a compound containing desirable medical characteristics and does not result in stoning effect (Borgelt et al. 2013). THC (Tetrahydrocannabinol) refers to the chemical responsible for most psychological effects attributed to marijuana (Martin 2016). In addition to reviewing previous studies, this article aims at evaluating; the cannabinoids receptors and their role in cancer therapy, cannabinoids mechanisms of action, cannabis effects on immune cells, effects of cannabis on inflammation and fibrosis in pancreatic stellate cells, the advantages and disadvantages of THC and CBD, and Roles of Cannabis in pancreatic cancer (Alina 2017).

 

THC and CBD Plants

There are two types of plants from which cannabis is extracted. These are categorized into hemp plants and drug plants. Hemp plants are grown for fiber and seed oil production. On the other hand, drug plants are THC and non-euphoric CBD-rich plants (Martin 2016).The content of resin acts as the main difference between the two plants. Hemps plants are known to contain low resin levels while drug plants are high in resin levels (Martin 2016).

Agricultural hemp crops grown for industrial purposes are usually those with low resin levels. These crops are mothered from pedigree seeds usually a hundred tall, skinny plants planted a square meters apart. These plants are harvested mechanically and manufactured into several products (Martin 2016). On the contrary, drug plants for industrial purposes are horticultural crops with high resin levels and are produced by asexually reproduced clones, planted 1 to 2 plants a square meters apart. Moreover, they are hand harvested, dried, trimmed and cured (Martin 2016).

Definitions

Cannabidiol (CBD) refers to a compound that contains desirable medical characteristics and does not result in stoning effect. However, it can act against THC psychoactivity.  Cannabis which is rich in CBD is less psychoactive than THC. However, its dominant strains make it more suitable in relieving spasms, pain, psychosis, anxiety, and inflammation, among other conditions with no effects on lethargy or dysphoria feelings (Borgelt et al. 2013).

THC (Tetrahydrocannabinol) refers to the chemical responsible for most psychological effects attributed to marijuana. It functions like any cannabinoid chemical that the body produces naturally.  Cannabinoid receptors are contained at high concentrations in specific brain regions which are associated with an individual’s feelings, thinking, perception, memory, and coordination. THC binds to these receptors, activates them and affects their activities (Alina 2017).

CB1 and CB2 Receptors

Over the recent years, interest in cannabinoids is increasing because of their potential against neoplastic, cachectic, and analgesic. These synthetic cannabinoids assume the activities of their original counterparts’, i.e., arachidonoylglycerol (AG) and anandamide (AEA). Just like their endogenous duplicates, they activate specific receptors(Carlisle et.al 2002)These receptors include cannabinoid receptor-1(CBD) 6 which is found in neural tissues in large numbers and Cannabinoid receptor-2 (CB2)7 which is specifically found on the immune system cells and are members of G-Protein family (Marsicano et.al 2003)

Despite the fact that cannabinoids have demonstrated the ability to induce death of cancer cells, they have also been associated with inhibition of tumor vascularisation. They do so by altering the morphology of blood vessels and reducing blood vessels proangiogenic factors including VEGF. Additionally, they are known for their ability to reduce cancer cells proliferation (van et.al 2005). There is a correlation between low CBI receptors and more prolonged survival for patients with pancreatic cancer. Moreover, cannabinoid receptors, i.e., CB1 and CB2 can induce pain development in pancreatic patients (Michalski 2008).

A study by (Preet et al. 2011) on Non-Small Cell Lung Cancer (NSCLC) showed that expression of CB2 receptor was high than the expression of CB1 receptors in patients with NSCLC.  Treatment of NSCLC with CB1/CB2 was found to increase the growth factor-directly in vitrochemotaxis and chemoinvasion in cells. Also, pretreatment with the two cannabinoid receptors was found to increase inhibition of in vitro chemotaxis and chemoinvasion (Ben et.al 2003). Additionally, they inhibited the growth of in a vitro tumor and lung metastasis.  Moreover, the agonist CB 1 and 2 inhibited AKT phosphorylation a molecule that signals control of apoptosis, migration survival and decreased MMP-9 expression and activity (Salazanet et.al 2007). Therefore, CB1 and CB2 can be used therapeutically to fight against NSCLC.

Mechanism of Action

A decade of years ago, the ability and properties of cannabis compounds against cell proliferation were discovered. The first discovery was linked to D-THC ability to inhibit the growth of lung adenocarcinoma cells in vitro and in vivo. The invention of anti-tumor properties of cannabinoids happened two decades later (safaraza et.al 2008). To this end, in vitro models for different cancer types have been deployed to elucidate mechanisms by which these cannabinoid and endocannabinoids influences the migration, proliferation, and apoptosis of cancer cells. However, the mechanisms of action to control cancer cell proliferation, migration and apoptosis of these cannabinoids/endocannabinoids are complex leaving a gap in understanding of the complete process. Additionally, these mechanisms are different in each type of cancer; hence, the pro and anti-apoptotic effects of cannabinoids are reported (Laezza et.al 2006).

Some mechanisms can indicate the proapoptotic cannabinoids effects and explain their ability to fight cancer. Cannabinoids stimulate the production ceramides (Ligresti et.al 2006). This occurs by activation of ceramide synthase enzyme which causes a downstream activation of the cascade that signals Extracellular Regulated Kinase (ERK). This leads to cell cycle arrest and apoptosis. When CB1 and CB2 receptors are activated, the ceramide-ERK signaling pathway is triggered by the promotion of apoptosis. An increase in ceramide can also lead to p38 mitogen-activated protein kinase (p38MAPK) pathway activation. This can result in apoptosis through several mechanisms (Del Pulgar 2000).

CB1 or CB2 receptors activation inhibits the activity of adenylyl cyclase (AC) and decreases the levels of cyclic adenosine monophosphate (cAMP) and operation of Protein Kinase A (PKA).  As a result, there is a decrease in gene transcription regulation resulting in apoptosis. Moreover, apoptosis can occur when transient receptor potential channels V1 (TRPV1) are activated. This increases the intracellular levels of hydrogen peroxide and calcium or mitochondria production of cytochrome C leading to apoptosis by distinct and overlapping mechanisms (lauezza et.al 2008).

The pro-apoptotic properties of cannabinoid receptor one are seen through its ability to inhibit Ras protein (p21 ras) that is part of DNA synthesis (Bifulco et al., 2001).  However, activation of cannabinoid receptor one can similarly induce activation of different types of tumor cascades which are associated with promoting cancer cells survival and inhibiting apoptosis. CB1 ligands activate P13K/PKB which is a crucial tumor pathway implicating cell survival (Sanchez 2003). However, P13K/PKB activation by CB1 activation can lead to apoptosis directly or by p27/K1P1inhibition. This raises the probability that deregulation of endocannabinoid system can also cause anticancer effects by inhibiting migration of cancer cells (Blazquez et al., 2003; Kogan, 2005). It is, therefore, necessary to conduct more research to discover the stability of these mechanisms and how they influence cancer in vivo (Guindon 2011).

 

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Effects of Cannabis on the Immune Cells in Cancer

Cannabinoids from cannabis plant have immunosuppression effects whose mechanism of action has been investigated in vivo and vitro researches. These studies have depicted the impact of cannabis product on different immune cells (Chen and Buck 2000). Cannabinoids’ exert their activities on the immune cells by inhibiting the adenylate cyclase activity leading to blockage of forskolin-stimulated Camp activation. Thus there is a decrease in protein kinase A action, and subsequent reduction of transcription binding to CRE sequence. As a result, IL-2 production is destructed leading to reduced production of IL-2 cells (Chen and Buck 2000).Other studies have shown that treatment of NK cells with THC causes alterations in the IL-2 receptor, thus, decreasing the binding sites for IL-2 and subsequently makes the IL-2 stimulated cells unable to destroy EL-4 cyst cell (Zhu et al. 1995).

In several studies, cannabis smoking has proven to suppress the functions of the immune system, thereby increasing the chances of infections (Tashkin et al. 2002).  In vitro, studies show that THC affects the immune cells directly by blocking lymphocytes proliferation. According to (Anandamide 1994) some cannabinoid receptors induce apoptosis of lymphocytes in humans. Moreover, THC was also seen to induce apoptosis in murine macrophages and T cells through regulation of Bc1-2 caspase activity (Zhu et al. 1998). In vivo tests, THC was demonstrated to reduce the spleen and thymus cellularity which affected several types of cells including macrophages, T cells and B cells.

Effects of Cannabis on Inflammation and Fibrosis in Pancreatic Stellate Cells

The ability of cannabinoids to modulate the immune system and their ability to influence lymphocyte makes them suitable for treatment of many inflammatory diseases.  Additionally, they have recently been reported to affect liver fibrogenesis by application of several mechanisms (Sanchez et.al 2005). Several studies have been conducted to determine the role of cannabinoids on liver fibrogenesis. Endocannabinoid anandamide has been demonstrated experimentally to stimulate necrosis in hepatic stellate cells which are CB1 and CB2 receptors independent. However, CB2 receptor activation on hepatic stellate cells has been shown to cause apoptosis and liver fibrosis in induced liver cirrhosis (Sanchez et.al 2005).  To this end, antagonism of CB1 has been proposed to be the new approach for liver fibrosis treatment. All these together serve to help reduce or eliminate liver fibrogenesis. Activation of cannabinoid receptors stimulates a dormant phenotype chronic PSC derived from pancreatitis. This is done through reducing the production of extracellular proteins of the matrix and inflammatory cytokines (Akhmestshing et.al 2011). This is followed by a change in the appearance of the PSC into a reduced mesenchyme-like phenotype. PSC motility is therefore attributed to the invasive potential of PSC since its migration to damaged sites induces redifferentiation and tissue repair or can promote activation and fibrosis. Moreover, it has been observed that suppressing the invasiveness of PSC by activation of CB receptors is followed by a reduction in MMP-2 levels (Panch et.al 2011).This is essential in regards to invasiveness as well as the influence of altered matrix balance synthesis and degradation. This is based on the fact that increased MMP-2 levels enable deposition of pathogenic fibrillar collagens. Besides, it has been proposed that both hepatic stellate and pancreatic cells MMP-2 may affect their proliferation. Therefore, suppression of MMp-2 by cannabinoid inducement could help induce a dormant phenotype reducing collagen synthesis (Michalski et al. 2008).

Effects of CBD and THC on Different Type of Cancers

Cannabis sativa has been linked to several pharmacological benefits which can be attributed to two of its active compounds, CBD and THC. Although cannabinoids have been clinically applied as painkillers, current studies suggest that they could be used in the fight against cancer. This is because they possess both antiproliferative and anti-angiogenic properties in both vivo and vitro cancer tests.

THC, CBD on Pancreatic Cancer.

Pancreatic cancers of adenocarcinomas are among the most common types of cancer and thus, the need to set new approaches to diagnose and treat this life-threatening disease. Several studies have been conducted to investigate cannabinoid (CBD) effects on this type of cancer. A study by (Carracedo et al. 2006, Michalski et al. 2008) showed that expression of CB1 and CB2  is high in pancreatic cancer cell than it is in normal tissues of the pancreas (Martínez et al. 2015).Other studies were done using Miapaca2, and Panc1 cell lines illustrate the effects of cannabinoid administration (Ruberg et al. 2007.. Fernandez2007). In these studies, cannabinoid administration was found to increase ceramide levels, induce apoptosis, and Increase regulatory responses of mRNA levels of the stress protein p8. It was also found that blockade of CB2 cannabinoid receptor prevented the effects of cannabinoid administration. Similarly, pharmacological inhibition of ceramide de novo was observed to inhibit these effects (Mackie 2008).CBD was also found to reduce tumor cells growth in double animal models of a pancreatic tumor (Lient et al. 2004). Similarly, treatment with CBD was found to prevent the spreading of pancreatic tumor cells (Edward et al. 2005). Also, administration of cannabinoids demonstrated its ability to increase apoptosis expression of TRB3 selectively in pancreatic cancer cells and not healthy pancreatic cells (Rasmos 2006). Therefore, this depicts that cannabinoids cause pancreatic tumor cells to undergo apoptosis through CB2 receptor and up-regulation in p8 and stress-related genes. Under this study, the cannabinoid receptors expression was examined for both human tumor line and human pancreatic tumors biopsies. The results showed that CB2 receptor activation-induced apoptosis of pancreatic tumor cells in vitro (Rasmos 2006). Additionally, incubation of mRNA with THC led to a similar increase in mRNA, TRB3, p8 and ATF levels. However, incubation with ISP-1 blocked the effects. Additionally, inhibition of p8 mRNA was found to increase the regulation of TRB3 and avert ATF-4. Similarly, repression of three genes prevented apoptosis induced by THC. Altogether, these results demonstrate that THC stimulates apoptotic responses which are controlled by ceramide and p8 in pancreatic cancer cells. Another test was conducted to examine   CBD antiproliferative in vivo (Siegel et al. 2016).  It was noted that JWH-133 decreased the development of existing pancreatic neoplasms. Tests were also done using WIN55, 212-2 which are known for their excellent bioavailability. These test confirmed that this compound induced pancreatic cancer cell apoptosis through similar proapoptotic pathway as THC (Howled et al. 2002). Administration of this compound efficiently reduced intrapancreatic tumor growth as well as decreasing extending tumor cells. This indicates that cannabinoids treatment affects both the growth and spread of pancreatic cancer cells. Other tests also contributed to the conclusion that administration of cannabinoid produces apoptosis in pancreatic cells in vivo selectively (Carracedo et al. 2006).

CBD, THC and Brain Cancer

Brain cancer is one of the health hazards which continue to pose a threat to human life. Different cancers of the central nervous system such as the glial and neuronal cancers have been diagnosed in different individuals. These types of cancer are of different types and are mainly formed in the human mind (Siegel et al. 2016). As such, several therapeutic strategies should be implemented to help in the eradication of this deadly disease. Due to the increased demand for novel anti-cancer strategies researches have been made to examine the endocannabinoid system (ECS). These researches were conducted using humans and rodents in both preclinical and clinical models. From the studies it was noted that the functional components of ECS were able to express in both rodents and humans glioma tissues (Sánchez et al., 2001; Moreno et al., 2014).  However, it was notable that CB2 was highly expressed in high grade glioma tissues (Ellert-Miklaszewska et al., 2007).  Due to the therapeutic association of cannabinoids and cancer, evaluations have been made to verify the therapeutic effects of cannabinoids against glioma tumor. This aims at assessing the ability to develop these agents as therapeutic options against neoplastic (Jenkins et al., 2006).

Other studies have investigated the ability of THC to destroy glioma tissues. From the studies it was found that THC highly induced glioma cell death in vivo studies. Moreover, THC was found to reduce tumor growth through activation of Erk and ceramide synthesis (GalveRoperh et al., 2000).

CBD has been demonstrated to effectively reduce the growth of U87MG xenograft as compared with vehicle control (Massi et al., 2004). The anti-tumor effects have been attributed to the introduction of reactive oxygen species and subsequent activation of CB2 receptors.  Contrary to 19-THC, CBD the toxicity is not controlled by CB1 or ceramide.

Liver Cancer

Hepatocellular carcinoma (HCC) and Cholangiocarcinoma are the two major types of liver cancer that exist today. (Huang et al., 2011a). A study by Xu et al. found that cannabinoid receptors; CB1 and CB2 expressed continually in HCC tissue due to reduction in disease causing agents and prevention of their survival (Xu et al., 2006). Additionally, the study found that 19-THC could reduce the growth of HepG2 and HuH-7-derived tumor cells. They were also found to diminish the development of ascites in orthotropic HCC model. These antitumor effects were linked to activation of CB2 receptors and increase in ceramide, Er-stress, PPAR activity and autophagy induction respectively (Vara et al., 2011, 2013). Additionally, the growth of endocannabinoid, AEA, Mz-ChA-1 which had been derived from cholangiocarcinoma xenografts was reduced and subsequently resulted in a reduced regulation of tumor expression angiogenic factor (DeMorrow et al., 2008; Huang et al., 2011b).

Prostate Cancer

Prostate cancer refers to the proliferation of cancer cells in the male reproductive system specifically the prostate gland. This type of cancer is the most common cancer in men contributing to cancer-related deaths in men which can be linked to its late detections (Siegel et al. 2016). Nevertheless, Cannabinoids and cannabinoid receptors have demonstrated therapeutic benefits in the fight against this deadly disease. In another study, it was reported that there was an elevated expression of cannabinoid receptors in prostate cancer than in normal prostate tissues (De et al. 2013). Despite the fact that many studies have investigated the cannabinoids effects on prostate cancer in different studies, Reports in vivo models are limited. One of the studies showed that cannabis extract rich in CBD was effective in reducing cancer development in positive androgen receptors. However, it was found that the extract had the potential to promote tumor growth in negative androgen receptors (De et al., 2013). Additionally, in vitro tests showed that CBD reduced the expression of androgen receptors. CBD was also found to increase the generation of reactive oxygen species pro-apoptotic expression in prostate cancer lines. These antiproliferative effects were facilitated by ceramide synthesis by CB2 activity and were observed in in vitro (Siegel et al. 2016).

Skin cancer

Skin epidermis constitutes differing types of cells that include keratinocytes and melanocytes. These cell types are sources of nonmelanoma and melanoma skin cancers. Different in vivo studies have reported the anti-tumor effects of phyto and synthetic cannabinoids in the treatment of melanoma. 19-THC was found to reduce proliferation, increase death of tumor cells and reduce the growth of CHL-1 melanoma xenografts (Armstrong et al., 2015). According to (Glodde et al., 2015) the 19-THC anti-tumor effect was cannabinoid receptors independent.  By use of synthetic cannabinoid receptors deficient mice, the group showed that cannabinoid that constituted differing affinities for their receptors had made a way to target CB1 and CB2 receptors in melanoma potentially. Further analysis showed that mixing cannabinoid receptors agonist, WIN-55212, 2 reduced the growth and metastasis of B16F10 melanoma cells in mice (Naeem et al., 2006).  The anti-tumor effects of CB2 selective cannabinoids and JWH-133 were examined which showed that JWH-133 was similarly effective as WIN5212-2 in preventing the growth of a melanoma tumor. This suggested that CB2 receptor activation facilitated the antitumor activities of cannabinoid (Naeem et al., 2006).

Thyroid Cancer

Globally, the rates of thyroid cancer are relatively low in comparison to other existing cancer types. However, therapeutic strategies should be invented and implemented to aid in disease detection at early stages and prevent death resulting from this life-threatening disease (Shi et al. 2008).

Due to the positive association of cannabinoids with cancer, several studies have been conducted to evaluate the effects of cannabinoids on thyroid cancer. However, the existing in vivo reports of the same is limited. Nevertheless, these reports have demonstrated that the endocannabinoid system can control tumor growth through its expression (Bifulco et al. 2001). From the above study, it is evident that ECS manipulation is a feasible option for prevention of thyroid cancer. Further preclinical investigations were conducted by F-AEA. From these studies, it was discovered that met-F-AEF inhibited the growth of a thyroid tumor and the effect was revisable by CB1 receptor antagonism (Shi et al. 2008). Further, transfer of 1L-12 genes into thyroid carcinoma cell line was found to have anti-tumorigenic properties. These effects were attributed to the activation of the cannabinoid receptors.  The transfer of IL-12 gene into anaplastic thyroid carcinoma cell line (ARO) result in anti-tumorigenic effect. This effect resulted from the activation of the cannabinoid receptor. Additionally, CB2 agonist JWH-133 and cannabinoid receptors agonist WIN-55,212-2 were found to be apoptosis inducers in anaplastic thyroid and 1L-12 cells (Shi et al. 2008).

Lung Cancer

Lung cancer is of two major types; non-small-cell lung cancer (NSCLC) and small cell lung cancer (SCLC). Risk factors for this disease include; genetic exposure, tobacco smoking, and radon gas exposure. Survival rates for this disease are low and demand a need for novel intervention. Thus, the effectiveness of cannabinoids in lung cancer treatment has been evaluated in vivo. The expression of CB 1 receptors in NSCLC was found to be low compared to that of CB2 in NSCLC. This suggested that CB receptors can play a role in tumor development (Preet et al., 2011). THC and CBD demonstrated differing effects in animal models for lung cancer. CBD when administered to mice with A549 cell xenografts was observed to decrease invasion, metastasis and tumor growth (Ramer et al., 2010a, b, 2012). A study on the THC by Preet et al. reported that 19-THC reduced the regulation of Akt in A549-derived xenografts that consequently lead to decreased tumor growth and metastasis (Preet et al., 2008).

Colon Cancer.

Research conducted by researchers from UK and Italy suggest that cannabis extract rich in cannabidiol (CBD) can be useful in treatment and prevention beginning and spread of colon cancer. This research was conducted using mice, and their results indicated that a combination of a botanical drug substance with CBD inhibited the growth of tumor cells and not the healthy cells. This action was linked to activation CB1 and CB2 receptors. They also investigated the effect of pure CBD on colon cancer and found that absolute CBD was capable of inhibiting tumor growth although it did so through activation of CB1 receptors only (Dorm 2018).

                                                                                     

Advantages and Disadvantages

Pain- Cannabinoids have been used in pain treatment inform of either herbal cannabis or cannabis extract for an extended period. Cannabinoids have been used as pain relievers in menstrual cramps, headache, and childbirth. As time goes, the application of cannabinoids in pain treatment continues to advance as their demands continue to increase (Carlisle et.al 2002). In the modern era, cannabinoid application is being suggested a variety of areas including relieving cancer pain. In chronic neuropathy, cannabinoids have been shown to be safe, relatively efficient and reasonable in the treatment of chronic neuropathic pain. On the contrary, evidence supporting the application of cannabinoids as the treatment for cancer pain is non-convincing. Studies by (Campbell 2001et.al), illustrated slight benefits and adverse effects hence limiting the dose in use.

Appetite- Information on cannabis and cannabinoid use in stimulation of appetite in cancer patients are not as conclusive as that found for pain and nausea. Application of cannabinoid in cachexia cancer patients has been found to be modestly effective. According to a Canadian study, oral administration of dronabinol improved the sense of taste and increased protein consumption (Pacher et.al 2011). However, this was not accompanied by weight gain. In non-cancer patients, there was improved appetite and weight gain as well. A study in dementia patients reported an increase in appetite, weight, and aggressive behavior after administration of dronabinol or placebo (Devinsky et.al 2015).

Nausea and vomiting-Cannabinoids were initially applied in nausea and vomiting treatments. Several studies proved that THC could be used to control nausea from chemotherapy and could eliminate emesis. However, the evidence to support cannabinoid control over nausea is not clear (Anderson et.al 2016).

 

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Effects of Cannabinoids on Pancreatic Cancer

Diagnosis of pancreatic cancer is complex and result in delayed detection. This is attributed to its anatomic localization and the nature of the symptoms. As such, by the time it is detected, a high percentage of the patients elicited metastasis infiltration in proximal lymphatic nodes, lungs, and the liver (Campbell 2001et.al). Only a few of the recognized tumors are rectifiable. In vitro, Activation of cannabinoid receptor CB2 has been found to induce pancreatic cancer cells apoptosis. In this study, the effects of cannabinoid in pancreatic cyst cells was investigated through determination of cannabinoids receptors expression in several differing human pancreatic cancer cell lines and human pancreatic cancer biopsies (Michalski et al. 2008).  mRNA levels of cannabinoid receptors were found to be very low and were not detectable. The effect of THC on cell efficacy was also tested. THC was confirmed to cause a dose-dependent reduction in the cells viability. Incubation with cannabinoid CB2 agonist was found to prevent the loss of cell viability by THC. THC was also found to cause apoptotic cell death. In another test, ceramide synthesized by de novo was found to be involved apoptosis of pancreatic cancer cells induced by THC (Tan et.al 2009).

Further, stress-regulated protein p8 was found to be part of apoptosis of pancreatic cancer cells caused by THC.  This protein is associated with several functions such as inducing apoptosis of pancreatic tumor cells. Additionally, regulation of p8 has been shown to increase with ceramide treatment (Caffarel et.al 2012). The participation of this protein in THC antiproliferative effects in pancreatic cancer cells was therefore tested. There was an increase in p8 mRNA levels after treating Miapaca2 cells with THC. Incubation with SR144528 or 1SP-1 was found to prevent this effect. Additionally, removal of p8 mRNA prevented apoptosis by THC in MiaPaCa2 cells (Martin 2018).

Additionally, p8 related genes that could contribute to the antitumor effect of THC were investigated. From this, several p8-dependent genes were identified and associated with apoptotic signaling. There was a similar increase in p8, TRB3, and ATF-4 mRNA levels after incubation with THC (Brett 2015).  Nevertheless, this was preventable by incubation with 1SP-1. Moreover, removal of p8 mRNA prevented increased regulation of TRB3 and ATF-4 and removal of ATF-4, or TRB3 mRNA inhibited apoptosis induced by THC. All these results illustrate that introduction of THC produced a p8 and ceramide controlled apoptotic response in pancreatic cancer cells that are involved in the increased regulation of these genes (Brett 2015).

Cannabinoid antitumor effects were also investigated in vivo models of pancreatic cancer. This was done by inducing tumors through injecting immunodeficient mice with MiaPaCa2 cells in PBS substituted with 0.1 glucose. When the tumors were at an average size, the animals were injected 15mg/kg/d THC for 15 days (Brett 2015).  This was seen to reduce established pancreatic tumor growth. Further, tumors were generated by intrapancreatic MiaCaPa2 cells injection to examine the cannabinoid antitumor effects in models resembling pancreatic cancer niche spreading. Due to the better bioavailability of synthetic WIN55, 212-2, it was chosen for the administration of i.p (Michalski et al. 2008).    Confirmation experiments were done for inducement of apoptosis in pancreatic cancer cells. WIN55, 212-2 administration, led to the effective reduction in intrapancreatic tumor growth as well as decreased tumor cells extension. This was an indication that treatment with cannabinoids affects both pancreatic tumor cell growth and spread. The mechanism of action in vivo in reducing tumor growth and spread was also examined. Tissues samples from the experiments were analyzed (Michalski et al. 2008).  It was observed that WIN55, 212-2 incubation elevated several apoptotic cells in tumor tissues but not in normal tissues. On the contrary, administration of cannabinoids significantly affects the amount of proliferating cells in the tumors. TRB3 proapoptotic protein expression was also analyzed (Rasmos 2006). This was essential since this protein associated with execution of apoptosis induced by endoplasmic reticulum stress.  Expression of TBR3 increased with treatment with WIN55, 212-2 in pancreatic cyst cells and not in healthy pancreatic cells. This shows that administration of cannabinoid stimulates apoptosis selectively in pancreatic tumor cells in vivo (Rasmos 2006).

Additionally, endocannabinoid systems are mainly involved in the growth of digestive cancers including pancreatic cancer, colon cancer, and liver cancer. Expressions of cannabinoid receptors are high in pancreatic tumor cells than in healthy pancreatic cells depicting the possibility of cannabinoid to contain cancer-promoting activity. Nevertheless, preclinical studies have shown that synthetic exogenous phyto-and endo-cannabinoids decrease angiogenesis, growth, and tumor incidences. Low cannabinoid concentrations have been proven to decrease cancer cell proliferation (Martinez-Martinez et al., 2015). However, more research is essential to discover the ability in vivo biphasic effects and identify the highest drug concentrations required in pancreatic cancer growth prevention. Additionally, more research is needed to demonstrate the efficacy of cannabinoids.

A study by (Michalski et al. 2008) evaluated cannabinoids receptors together with the endocannabinoid metabolizing fatty acid amide hydrolase (FAAH) and monoacylglycerol lipase (MGLL) enzymes immunoactivity.  Also, real-time quantitative analysis for MGLL, FAAH, RT-PCR and cannabinoid receptors was performed for both healthy and pancreatic cancer cells. Liquid chromatography was used to determine the level of endocannabinoids (Rasmos 2006).  In healthy human pancreatic cells, immunohistochemistry showed that immunoreactivity for FAAH and MGLL as well as islets and nerves were weak. The immunoactivity for FAAH and MGLL in pancreatic cancer tissues was high. Wide intrapancreatic nerves were found to be immunoreactive for FAAH and MGLL (Brett 2015).

In other studies, the combination of Gemcitabine (GEM) and cannabinoid in the treatment of pancreatic tumors enhanced intracellular production of ROS. In this connection, the antiproliferative effects of these two compounds are linked with the emerging oxidative stress. GEM stimulated cannabinoid receptor expression by an NF-jB-mediated mechanism. GEM was also found to influence CB1 and CB2 and mRNAs (Brett 2015).   CB and mRNAs GEM induction was regulated transcriptionally since their increase was affected by treatment with actinomycin D (ActD). Additionally, an increase of CB1 and CB2 through mRNA GEM mediation was prevented by NF-kB inhibitors and not free radical scavengers. IL-1, an inducer of NF-kB induces the expression of CB1 and CB2 which was affected by MG12 and abrogated by BAY (Donadelli et al. 2011). In combination, it is evident that NF-kB has a role in both cannabinoid receptor induction by GEM and antiproliferation effect by GEM/cannabinoid combination.

GEM also plays a part in inducing cannabinoids to produce ER stress. Some studies have reported that this stress is a mechanical action in antiproliferative effects of cannabinoids. The ability of GEM to enhance induction of ER stress by cannabinoids was investigated in a study by (Donadelli et al. 2011). mRNA expressions of ER stress sensors. This followed a single or combined treatment. From the results, SR1, GW or ACPA induced the three mRNA, and their levels were increased by GEM addition although the use of GEM alone was ineffective.  Autophagy by cannabinoids was enhanced by GEM through ROS- mediated mechanism (Donadelli et al. 2011). Further, antiproliferative activities of both GEM and cannabinoids were evaluated to determine whether apoptosis and cell cycle arrest had a role in it. GEM was found to induce apoptosis significantly but not cannabinoids. However, the results were partially affected by cannabinoids addition (Brett 2015).    GEM and cannabinoids were found to increase the number cells separately, but a combined treatment did not result in cell accumulation. This information depicts that a combination of both GEM and cannabinoids does not result in increased synergism through apoptotic or cell cycle modulation (Ramer 2010).

GEM and cannabinoids have been proven to inhibit the growth of pancreatic adenocarcinoma cells in vivo. This was investigated by use of nude mice. The tumor volume in mice treated with a combination of GEM and SR1 did not, but it increased in either GEM or SR1 treated mice.  However, body masses of the mice remained unchanged an indication that the treatment was non-toxic or did not produce any toxicity (Ramer 2010).

 

Conclusion

To facilitate understanding of cannabinoids therapeutic and translational ability in the treatment of cancer this paper examined the overall characteristics of cannabinoids and more specifically CBD and THC that are attributed to its role in cancer treatment. Most of the studies that are discussed show that endogenous cannabinoids, synthetic or cannabis extract are capable of reducing tumor invasion and growth. Additionally, few clinical studies evaluate cannabinoid ability in human models. However, these studies have depicted that cannabinoids can be active and safe against cancer. To ensure the appropriate potential of cannabinoids is determined future research should focus on clinical trials since they are currently not sufficient. Furthermore, it is the only approach that can provide the actual assessment of cannabinoid potential.

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Zhu, W., Igarashi, T., Friedman, H., & Klein, T. W. (1995). delta 9-Tetrahydrocannabinol (THC) causes the variable expression of IL2 receptor subunits. Journal of Pharmacology and Experimental Therapeutics274(2), 1001-1007.

Zhu, W., Friedman, H., & Klein, T. W. (1998). Δ9-Tetrahydrocannabinol induces apoptosis in macrophages and lymphocytes: involvement of Bcl-2 and caspase-1. Journal of Pharmacology and Experimental Therapeutics286(2), 1103-1109.

 

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Inflammatory Case Study

 

 

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Given the symptoms, the diagnosis of the woman has been determined to be osteoarthritis (OA) in its initial stages. OA results from a breakdown of joint cartilage due to excessive stress on joints, previous injury, or an underlying disorder of the cartilage. The breakdown of the Cartilage is associated with pain and even rigidity of the joints.

Since osteoarthritis has no cure; only treatments for the management of symptoms are available. When prescribing medication for osteoarthritis, the recommended first-line therapy is acetaminophen, which falls under the class of Analgesics pain relievers. Nonsteroidal anti-inflammatory drugs (NSAIDS) such as celecoxib and ibuprofen are recommended as the second line. They are useful in the easing of inflammation and any associated pain. As a third line measure, intra-articular corticosteroids which are powerful anti-inflammatory medications are recommended to be either taken by mouth or injected into a joint (Nelson, Allen, Golightly, Goode, & Jordan, 2014).

The most appropriate medication, in this case, is NSAIDs such as ibuprofen which will ease the small amount of swelling as well as reduce the pain (McAlindon et al., 2014). The woman should also manage her weight given that her BMI is at 26.5, hence overweight. She is also reported to be taking trazodone HCl, an antidepressant, for its sleepiness side effects and pain relieving properties. Trazodone interacts with NSAIDs, and this can increase the risk of bleeding (Varney, Womersley, & Agius, 2017). For this reason, the use of trazodone should be discontinued immediately. The NSAIDs administered are sufficient to treat the TMJ symptoms (Wang, Zhang, Gan, & Zhou, 2015).

References

McAlindon, T. E., Bannuru, R., Sullivan, M. C., Arden, N. K., Berenbaum, F., Bierma-Zeinstra, S. M., … & Kwoh, K. (2014). OARSI guidelines for the non-surgical management of knee osteoarthritis. Osteoarthritis and cartilage, 22(3), 363-388.

Nelson, A. E., Allen, K. D., Golightly, Y. M., Goode, A. P., & Jordan, J. M. (2014, June). A systematic review of recommendations and guidelines for the management of osteoarthritis: the chronic osteoarthritis management initiative of the US bone and joint initiative. In Seminars in arthritis and rheumatism (Vol. 43, No. 6, pp. 701-712). Elsevier.

Varney, A., Womersley, K., & Agius, M. (2017). What are the risks associated with the use of NSAIDs as an adjunct to SSRIs for treatment of depression? An evaluation of current evidence. Psychiatria Danubina29(Suppl 3), 375-382.

Wang, X. D., Zhang, J. N., Gan, Y. H., & Zhou, Y. H. (2015). Current understanding of pathogenesis and treatment of TMJ osteoarthritis. Journal of dental research94(5), 666-673.

 

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Customer Satisfaction in Emirates Airline

 

Contents

Customer Satisfaction in Emirates Airline. 4

Summary. 4

Introduction. 4

Report aims. 4

Literature review.. 5

Customer Satisfaction. 5

Customer Satisfaction Measure. 5

Emirates airlines Case study analysis. 5

A brief of Emirates airlines regarding its background, main customers and its structure. 5

How the interview was undertaken. 6

Activities the organization conduct to maintain and improve customer satisfaction. 6

How the Emirates measures customer satisfaction and how they react to those measurements. 7

How the Emirates manage challenges and difficulties when conflict takes place between employees, management/organization, and customers. 7

Discussion and conclusion. 8

Recommendations. 8

References. 9

Appendix. 10

Interview script 10

Introduction. 10

Interview Questions. 10

Conclusions and wrap-up. 10

Customer Satisfaction in Emirates Airline

Summary

The project aims to understand how Emirate airline maintains its high level of customer satisfaction which guarantees its high level of success. This project undertakes its research through an interview with the Emirate airline public relations department in qualitative research design. The research questions include what activities the company undertakes to maintain and improve customer satisfaction, how the company measures customer satisfaction, and how conflicts are handled within the organisation.

Introduction

Customer satisfaction is vital and highly relevant in the airline industry because it determines the airline’s survival and competitiveness. It is therefore important to understand how the Emirates, has managed to attain its high level of customer satisfaction. The Emirate’s model of customer satisfaction can be adopted by other companies to also further their success.

Report aims

The report aims to understand how the Emirates Airlines, a quality-oriented organisation, attains its high level of customer satisfaction. It also aims to find out what activities the company undertakes to maintain and improve customer satisfaction. The measure of the customer satisfaction will also be studied and how the company reacts to the measurements. Finally, the report aims to find out how the Emirates Airline solves conflicts between employees, management, and the customers.

Literature review

Customer Satisfaction

Customer satisfaction has become a key factor in the achievement of organisational goals and is thus considered as a possible standard of excellence for any given company. Extreme satisfaction of the customers creates brand loyalty increasing the firm’s profitability (Hussain, Al Nasser, and Hussain 2015).

Customer Satisfaction Measure

The service quality procedure commonly used to evaluate a service is the SERVQUAL, containing five dimensions including responsiveness, reliability, assurance, empathy, and tangibles. It has however been recommended that two more dimensions, safety and security as well as communication to be added to suit the airline quality model (Chou, Liu, Huang, Yih, and Han 2011).

Emirates airlines Case study analysis

A brief of Emirates airlines regarding its background, main customers and its structure.

The Emirates is an airline, founded in Dubai, in the United Arab Emirates (UAE), in the Middle East. The airline was started in 1985 and has risen to become a great success story, and is the largest airline in the Middle East (CITE). The airline has the world’s biggest fleet of airbuses A380s and Boeing 777s which ensures customer comfort. The airline is a subsidiary of the Emirates Group, a company owned by the Government of Dubai. Emirates airline has four subsidiaries, and most of its employees include the cabin crew, flight deck crew, engineers, and others. The airline flies to 142 destinations across six continents hence attracting a wide customer base (Emirates 2018).

 

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How the interview was undertaken

The interview involved the public relations department of the Emirates airlines. The purpose of the interview was communicated, which was primarily to understand how the airline manages to attain such a high level of customer satisfaction. It was explained that the interview was completely voluntary and that the issues of confidentiality would be observed. This included an explanation of who would get access to the interview information and how that it would be used purely for academic purposes. Also, the interviewee was assured that the information would be presented without any bias. The interview structure involved open-ended questions which were recorded through a tape recorder which would ensure that no information was forgotten.

Activities the organisation conduct to maintain and improve customer satisfaction

Emirates high level of customer satisfaction is because that the company places its customers at the heart of everything that they do. At every touch point and every day, the company puts its best effort to ensure that they deliver the best experience possible to their customers. To improve the customer satisfaction, the company continually invests in both the products and services, both on the ground and in the air such as the introduction of the A380 fleet. The airline is also unbeaten in services such as internet connectivity and entertainment with many TV channels being offered in various languages. When it comes to customer complaints and feedback, the company always listens carefully to the customers. The Emirates Airlines is also constantly challenging itself to do even better and even exceed expectations (Emirates PR 2018).

How the Emirates measures customer satisfaction and how they react to those measurements

            The measure of customer satisfaction in the Emirates airlines involves analysing the customer experience, throughout the whole flying process. This includes flight booking, check-in, baggage drop, boarding, in-flight services including food and beverage, plane conditions, entertainment, and shopping, disembarking, and finally the final baggage claim. These processes are assessed through the SERVQUAL procedure which has been modified to suit to the specific needs of an airline. SERVQUAL has six different dimensions. These are reliability, responsiveness, tangibility, assurance, communications, and safety and security. These six factors make up service quality in an airline. The overall score is given as a percentage to depict the measure of customer satisfaction. The Emirates reacts against the measurement by frequently improving on the areas that are lacking (Emirates PR 2018).

How the Emirates manage challenges and difficulties when conflict takes place between employees, management/organisation, and customers

The Emirates airline has a well-coordinated human resource office that moves swiftly to solve any conflicts between employees or management. This is backed by a detailed employee handbook that outlines various case scenarios. Also, the human resource department is not biased but instead takes time to listen to both sides and identify the actual problem. The parties in dispute then find a solution together to end the conflict. Customer conflicts are handled through a customer service department that receives and listens to any customer complaints and swiftly acts upon them to give effective feedback. There is, however, a gap in the channels of communication that exist. The airline should add more of these channels including direct lines to the supervisors who can then handle any arising conflicts (Emirates PR 2018).

Discussion and conclusion

The Emirates airline is a success story in the airline industry. Its success is attributed to the practice of placing their customers at the heart of everything that they do. This involves providing quality Service, exceeding the customer expectations, effective handling of customer complaints and frequently reinventing to stay at the top of the game. This confirms the well-known fact that customer satisfaction is the key to the success of any given company.

Recommendations

Emirates customer satisfaction is mainly as a result of their spacious aircraft and fulfilling entertainment. However, many complaints have been lodged regarding the flight boarding stage whereby many conflicts do emerge. Many customers have reported problems with boarding their flights that were not handled efficiently and in a friendly manner. Furthermore, the management does not follow up on any reimbursement claims arising from any misunderstandings between the employees and the customers. It is therefore recommended that the airline should place more effort at the boarding stage to ensure that those customer complaints are sorted promptly. This will go even further to ensure the success of the company.

References

Chou, C.C., Liu, L.J., Huang, S.F., Yih, J.M. and Han, T.C., 2011. An evaluation of airline service quality using the fuzzy weighted SERVQUAL method. Applied Soft Computing11(2), pp.2117-2128.

Emirates, 2018. The Emirates Group. Accessed on 2018/03/11 from https://www.emirates.com/us/english/about-us/

Emirates PR, 2018. Interview.

Hussain, R., Al Nasser, A. and Hussain, Y.K., 2015. Service quality and customer satisfaction of a UAE-based airline: An empirical investigation. Journal of Air Transport Management42, pp.167-175.

 

Appendix

Interview script

Introduction

  • Thank you for agreeing to help us with this research project
  • The interview should take about 45 minutes.
  • Let me tell you a little bit about this project: We aim to research on how your company manages to attain high levels of customer satisfaction and we have prepared several questions for you to answer.

Interview Questions

  1. Please brief us on the Emirates airline background, main customers and its structure.
  2. What activities do you conduct to maintain and improve customer satisfaction?
  3. How do you measure customer satisfaction? How do you react against those measurements?
  4. How do you manage challenges and difficulties when conflict takes place between employees, management/organization and customers?

Conclusions and wrap-up

  1. Before we wrap things up and talk about next steps, are there any last comments you have regarding this area of research?
  2. Thank you for your participation. We look forward to getting your feedback on the survey. And, please do not hesitate to call or e-mail should you think of additional areas that we should include or if you have any questions.

 

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Discussion – Social Media

 Information governance

 Social Media– The risk companies face over unstructured data raises concerns that need to be addressed when a company uses social media. With your retail industry in mind, identify and discuss these concerns and address how this can be effectively handled.

  • Provide an outside source (for example, an article from the UC Library) that applies to the topic, along with additional information about the topic or the source (please cite properly in APA)
  • Make an argument concerning the topic

At least one scholarly source should be used in the initial discussion thread. Be sure to use information from your readings and other sources from the UC Library. Use proper citations and references in your post.

 

Read the following learning materials.

Haynes. (2016). Social media, risk and information governanceBusiness Information Review33(2), 90–93.

Olly Jackson. (2018). GDPR: companies at risk over unstructured dataInternational Financial Law Review.

Madhava. (2011). 10 things to know about preserving social mediaThe Information Management Journal45(5), 33–.

Rothstein, Wilbanks, J. T., Beskow, L. M., Brelsford, K. M., Brothers, K. B., Doerr, M., Evans, B. J., Hammack-Aviran, C. M., McGowan, M. L., & Tovino, S. A. (2020). Unregulated Health Research Using Mobile Devices: Ethical Considerations and Policy RecommendationsThe Journal of Law, Medicine & Ethics48(1_suppl), 196–226.

Silic, & Back, A. (2013). Factors impacting information governance in the mobile device dual-use contextRecords Management Journal (London, England)23(2), 73–89.

Limantara, Kosala, R., Ranti, B., & Supangkat, S. H. (2019). Human and Technology Factors in the Readiness to Use Smart Mobile Devices in Learning Activities2019 International Conference on ICT for Smart Society (ICISS)7, 1–5.

Discussion: The Future Of Offices/10 Hours/ APA Format/ 600 Words

The Future of Offices – Given the growth in telecommuting and other mobile work arrangements, how might offices physically change in the coming years? Will offices as we think of them today exist in the next ten years? Why or why not?

At least one scholarly source should be used in the initial discussion thread. Be sure to use information from your readings and other sources from the UC Library. Use proper citations and references in your post.

Read the following learning materials.

Mandviwalla, M., & Flanagan, R. (2021). Small business digital transformation in the context of the pandemicEuropean Journal of Information Systems, 30(4), 359-375.

vom Brocke, Schmid, A. M., Simons, A., & Safrudin, N. (2021). IT-enabled organizational transformation: a structured literature reviewBusiness Process Management Journal27(1), 204–229.