Discussion Board – Chapter 4 – The IMC Planning Process

Take the VALS survey (http://www.strategicbusinessinsights.com/vals/surveynew.shtml (Links to an external site.)Links to an external site.). What is your primary VALS type? Do you agree? Why or why not? What is your secondary VALS type? Do you agree? Why or why not? Give an example of a brand/product you think targets one of your two VALS types and explain why/how it targets that type. Your example(s) must be “new” and not a reiteration of the example(s) discussed in class or in the video recordings.

Reminder: You have one submission attempt. I will use this grading rubric:

Save your time - order a paper!

Get your paper written from scratch within the tight deadline. Our service is a reliable solution to all your troubles. Place an order on any task and we will take care of it. You won’t have to worry about the quality and deadlines

Order Paper Now

Rubric for Discussion Board Posts.docxPreview the document

you might need complete the survey.

"Our Prices Start at $11.99. As Our First Client, Use Coupon Code GET15 to claim 15% Discount This Month!!":

Get started