Discussion Board – Chapter 6 – Advertising Design

Select an advertisement from a magazine, TV, online, outdoor, mobile ad, etc…any advertising vehicle is fine. List the brand name and what they are selling. Briefly describe the ad. Then, identify the message strategy(s), type of appeal(s) and type of executional framework used. Do you feel the ad is designed effectively? Explain your reasoning either way. Your example must be “new” and not a reiteration of the example(s) discussed in class or in the video recordings.

Reminder: You have one submission attempt. I will use this grading rubric:

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