Georgetown University Acne Dressing Product Case Study Questions


After you have read through the case study, give thoughtful, well-developed responses to these case analysis questions in a 1-2 page Word Document. Upload your document by clicking the Submit Assignment button at the top of this page.

  1. Should Chung proceed with the Acne Dressing Project?
  2. What options does Chung have regarding the launch of Acne Dressing?
  3. What resources, if any, should Chung seek from Headquarters and/or other subsidiaries?
  4. Recommend a path forward for Chung.

Grading criteria and rubric for this assignment are located in your syllabus and a link to the rubric is provided below.


Each student will submit their assignment by Sunday 11:55 PM, EDT. An answer key will be provided below, once the due date has passed.

Writing Assignments are submitted through the TurnItIn plagiarism tool, which evaluates them and assigns a score for originality. If you receive a score greater than 20%, you will need to rework and resubmit your paper.


The assignment for this week is worth 100 points. It will be graded according to the Assignment Grading Rubric PDF

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