Lynn University Culture and International Marketing Paper

Answer each question in detail. Use APA (Links to an external site.) format

  1. Define culture and discuss its impact on international marketing?
  2. Give an example of material and non-material cultural elements based on your own national culture.
  3. Discuss how your own cultural glasses color your views on self-reference criterion and ethnocentrism.
  4. What is the importance of “cultural empathy” to the foreign marketer? How does he or she acquire “cultural empathy?”

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