Marketing Management Homework Help
A hands on review–I expect your application of concepts review to be approximately 2 – 3 pages; to include references from the APUS Library system (failure to include such references will detract from your grade on the assignment), and that the paper be written in proper grammar/spelling. The intention of this assignment is to apply the concepts to real world situations. Write well–Do your best work. Be sure to cite your work!
A group of investors has purchased from an inventor the U.S. rights to sell a patented, innovative mousetrap. The group has hired Martha House to manage the company that includes assuming responsibility for sales and marketing.
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Order Paper NowDespite the innovativeness of the mousetrap and its success at gaining public attention, sales are disappointingly slow. Martha finds herself wondering why the world is not beating a path to her door, as Ralph Waldo Emerson would have predicted.
1. Martha and the investors in Trap-Ease seem to face a “once-in-a-lifetime opportunity.” What information do they need to evaluate this opportunity? What do you think the investor group would write as its “mission statement?”
2. Who is Trap-Ease’s target market? Are there other possible market segments that the firm could target?
3. How should the product be positioned relative to the selected target market? Are there other ways to position the product?
4. What marketing mix should Trap-Ease establish?
5. Who is Trap-Ease’s competition?
Paper
Prompt 1 “Data Warehouse Architecture” (1-2 pages): Explain the major components of a data warehouse architecture, including the various forms of data transformations needed to prepare data for a data warehouse. Also, describe in your own words current key trends in data warehousing.
Prompt 2 “Big Data” (1-2 pages): Describe your understanding of big data and give an example of how you’ve seen big data used either personally or professionally. In your view, what demands is big data placing on organizations and data management technology?
Prompt 3 “Green Computing” (1-2 pages): One of our topics in Chapter 13 surrounds IT Green Computing. The need for green computing is becoming more obvious considering the amount of power needed to drive our computers, servers, routers, switches, and data centers. Discuss ways in which organizations can make their data centers “green”. In your discussion, find an example of an organization that has already implemented IT green computing strategies successfully. Discuss that organization and share your link. You can find examples in the UC Library.