After watching the video, reflect on the following:
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- Why are such stories important? Why is it difficult to change a company’s organizational structure, and how does management know when a permanent change has successfully occurred?
- What is an organizational culture and what role does it have in Caterpillar’s success?
- Why is it difficult to change a company’s organizational culture, and how does management know when a permanent change has successfully occurred?
- Who provides cultural leadership at Caterpillar, and in what ways?