The Environment and Corporate Culture

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After watching the video, reflect on the following:

  • Why are such stories important? Why is it difficult to change a company’s organizational structure, and how does management know when a permanent change has successfully occurred?
  • What is an organizational culture and what role does it have in Caterpillar’s success?
  • Why is it difficult to change a company’s organizational culture, and how does management know when a permanent change has successfully occurred?
  • Who provides cultural leadership at Caterpillar, and in what ways?

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