Working With Women Homework Help

Times New Romans, 12pt, 1 page, separate with reference/s, American literature in the are of Social Work

Explain the following questions based on the reading below and other sources

  • How do you define the oppression of women?
  • Apply the empowerment framework in working with Jean or other female clients?
  • What are the key issues to consider when working with women?

Working With Women

Explain the following questions based on the reading below and other sources

  • How do you define the oppression of women?
  • How might you apply the empowerment framework in working with Jean or other female clients?
  • What are the key issues to consider when working with women?

 

Case Study: Jean

Jean is a twenty-seven year old half Korean and half American Caucasian woman. She is married to Tom, an American Caucasian, and the mother of three children: Brent, age six; Sarah, age four; and Tommy, age two. She recently sought counseling from a crisis service for battered women. Jean is depressed and withdrawn. She has a very small frame and reports that she has lost ten pounds in the past month. This weight loss, coupled with her flat affect, makes her appear quite ill. She denies any suicidal ideation, although she says that she doesn’t know how she will continue to take care of her children and Tom’s sick mother.

Jean’s husband, Tom, is given to bouts of heavy drinking and questionable drug use. He has violent episodes in which he alternately verbally and physically abuses her. He likes to bring his friends home after a drinking binge and make her serve them breakfast. He verbally abuses her in their presence, adding to her humiliation. During these episodes he calls her sexual names and tells her he wants to send her back to Korea and keep the children here.

Jean and Tom met and married seven years ago when he was in the army and stationed in Korea. They moved to the United States and settled near his family. Jean wanted to come to the United States to escape a suffocating family in Korea and to find a better life. When they were first married, Tom was kind and loving. Although he liked to go drinking with his friends, he always came home at night, worked hard as a computer technician, and brought home his paycheck. The marriage was good after they had Brent. By the time Sarah was born, Tom was staying out later and later and coming home and passing out. At this time, his company had its first downsizing. Although Tom’s job was saved, several of his friends lost their jobs. Rumors circulate that another big layoff is coming. Jean knows Tom is scared that he will lose his job.

After Tommy was born, the marriage was marked by increasing arguments over money and Tom’s drinking and suspected drug involvement. Tom began some minor drug dealing to make extra money. He swears he doesn’t use anything himself.

Jean reports to the counselor that the verbal and physical abuse is escalating and she often can’t sleep because she lies awake with fear. Jean sleeps with Sarah on the nights when Tom is angry and drunk. Jean asks the counselor what she is doing wrong to make Tom behave this way toward her.

Jean has a high-school diploma but little work experience. Tom went to computer school using the funds from his Army G.I. Bill. Jean always wanted to go to college, but worked during the first year of their marriage so Tom could get his degree. The children came quickly and there was no time for her to go to school. Now, when she and Tom discuss it, he tells her she isn’t smart enough and it’s not his place to watch the children. Her place is at home. Tom’s mother is very sick and Jean makes daily visits to her mother-in-law’s home. She feels it is her duty to care for her husband’s mother. Tom’s family often criticizes her mothering and lets her know that they wanted Tom to marry a Caucasian American.

Jean feels very bad about herself, her mothering, and her place in the family. She blames herself for Tom’s drinking and possible drug involvement. She thinks she is causing him to abuse her. She has no family in this part of the country and feels that she doesn’t fit with the Korean community and isn’t really an American. She had one Korean friend whom she met at church, and with whom she discussed spiritual concerns. That friend recently moved away and Jean doesn’t feel comfortable discussing her beliefs with others. Therefore she has no one with whom to discuss her problems and feels culturally isolated. She feels completely dependent on Tom, who is getting more and more angry and drunk. In addition, he is missing so much time at work that his job is now in danger.

What Do We Mean by the Oppression of Women?

To be conscious of external oppressive forces is the beginning of a sense of empowerment. Bartky (1990) states, “feminist consciousness is a consciousness of victimization” (p. 15). This consciousness is a divided consciousness in two ways. First, it is an awareness of unjust treatment of women by the surrounding environment that enforces an often stifling and oppressive system of sex-role differentiation. Victimization is impartial, and occurs on a macro, societal level. The damage is done to each one of us personally and is felt at a familial and individual level. Understanding this sense of victimhood raises one’s level of consciousness, and, through this increased awareness, one can begin to release energy and begin a journey of personal growth. Second, women of different colors and classes are privileged in ways that are uneven.

Lacking a culture of our own, we adopt the culture of our men and therefore subscribe to a truncated definition of the self, which either conforms to cultural stereotyping or sets parts of us struggling against each other. This is true for Jean, who leads her life through rigid cultural and gender role stereotypes. Her (1) lack of education, (2) economic dependence, (3) cultural proscriptions, and (4) lack of cultural and social supports inhibit her from articulating and meeting her own needs.

Linnea GlenMaye (1998) describes three general conditions that all women share as a result of being subject to psychological and structural gender oppression: (1) profound alienation from the self, (2) the double-bind of either meeting one’s own needs or serving the needs of others, and (3) institutional and structural sexism (p. 31).

Feminization of Poverty

Closely tied to gender roles and economic status is a term that emerged in the national consciousness in the 1970s and remains true in the 2000s. The feminization of poverty posits that women are poor because of the effect of their traditional gender roles on their ability to accumulate economic resources. The traditional coverture (femme coverte or covered woman) common-law marriage contract reinforces patriarchal structure and is reinforced by many social and economic institutions. This preferred family form fosters the woman’s economic dependency in the family. If she is divorced, a teen mother, or over age sixty-five, she is likely to be living in poverty. Women earn less than men for the same work, their share of national income is less, and income is stratified by both ethnicity and gender with African American and Hispanic/Latina women at the bottom—women’s job status is lower than men’s. If married, they earn less than their husbands. If single and the head of a family, their family income is lower than that of comparable families headed by men (McBride Stetson, 1997, p. 333).

The 1980s and 1990s marked the end of the post-war expansion of the U.S. welfare state, which was based on the 1935 establishment of Social Security. All entitlement programs were retrenched or eliminated, and the role of the federal government in social welfare programs has decreased and continues to decline. This strategy, launched in the early 1980s, was designed to redistribute income upwards, shrink social welfare programs, cheapen the cost of labor, and weaken the political influence of popular movements (Abramowitz, 1996; pp. 349–350).

While business leaders and economists pushed to lower the cost of production, the market began to downsize corporations, export production to low-wage countries, and depress fair market wages of the working U.S. population. This trend, which penalizes working women of all races and income levels, continues and appears to be heating up. More and more companies are laying off minimum wage and middle-management personnel. The global economy allows products and services to be cheaply made in third world countries. Income is being distributed upward, with the middle and lower classes at, or near, poverty level. Job security is a luxury of the past.

Another social trend that greatly affects the lives of women in all economic strata is the myriad changes in the family structure. First, the marriage rate is declining, and the number of single mothers is on the rise. In addition, the divorce rate is rising, leaving an increasing number of divorced women to manage their homes and families—while reeling from the effects of a family breakup. They are then forced into a gender-segregated labor market where women are often in marginalized contingency jobs with little financial security.

Government policies are also to blame for the feminization of poverty. Insufficient alimony, child support, and nonenforcement of support orders along with small retraining allowances (those funds given to women when they divorce to allow for education and training) keep women from earning a living wage.

Many politicians and citizens refuse to recognize any policy issues in the plight of women and poverty and discrimination. They cite personal failures, cultural factors, ethnic characteristics, and failure to perform the traditional feminine roles as reasons women and their families are poor. The conservative approach argues that welfare encourages dependency. They believe that when the government provides support, it is rewarding laziness, family breakup, and illegitimate pregnancy. The underlying assumption is that the poor are morally deficient and choose welfare and the “easy life of government dependency” over good jobs, with good pay and childcare. Current welfare reform is attempting to restore the patriarchal family structure. This attempt, begun in the 1970s and 1980s and symbolized by the Republicans’ “Contract with America,” attempts to modify the marital, childbearing, childrearing, and work choices of AFCD mothers (Abramovitz, 1996, p. 355). It continued with the agenda of the FSA (Family Support Act) to shrink the federal government’s involvement with the welfare state.

We saw in 1994 both Clinton’s “Work and Responsibility Act,” which made welfare both transitional and temporary, and the Republicans’ “Contract with America,” which dropped all education and training programs while tightening time and monetary limits on workfare programs. By November 1995, the Department of Health and Human Services was granting states permission to experiment with time limits and workfare programs. There was no parallel incentive for businesses to hire, train, or provide childcare benefits to women who were trying to work their way off the welfare roles.

Researchers found that OBRA (Omnibus Budget Reconciliation Act of 1981) forced women to use soup kitchens, live in inadequate housing, and stay in unsafe, often violent relationships. Many women and their children were impoverished or forced to the brink of impoverishment (Congressional Budget Office, 1987). In addition, these changes in welfare and workfare were flooding the labor market with low-wage workers and depressing their wages by more than 10 percent. At times their wages were below the federal minimum wage (Congressional Budget Office, 1987; Mishel & Schmitt, 1995).

In addition, the Republicans, determined to hold onto rigid, patriarchal family structures, took aim at illegitimacy as a social problem, claiming that welfare and single mothers were our nation’s biggest social problem. Historically, single mothers were widowed (a socially acceptable category), but more recently single mothers have never been married. This poses a great threat to patriarchal structures. The subsequent welfare reforms effectively punished single mothers in at least three different ways: (1) The FAMILY CAP, or child exclusion act, denied AFDC to children born while their mothers are receiving aid and to unmarried teen mothers and their children; (2) If mothers refused to (or couldn’t) identify the child’s father, their benefits could be withheld; (3) States received extra federal funds for reducing their non-marital birth rates without increasing the number of abortions (McBride Stetson, 1997, pp. 363–364).

These government efforts are attempts to control poor women’s reproductive choices, and, when enforced as a condition of aid, they take advantage of women’s weak financial situation. They magnify the effects of sexism on an already disempowered population. Further, these punitive and coercive efforts fly in the face of statistics, which show that welfare mothers do not have more children than nonwelfare mothers and do not have more children in order to receive more money. In addition, most women on welfare receive benefits for an average of two years and do not remain as long-term cases (U.S. Dept. of Health, 1995).

To meet the needs of this population and combat the effects of racism and sexism on a micro level, positive outreach, parenting classes, job training, and adequate childcare arrangements must be provided. Businesses and workplaces need incentives to hire, train, and provide benefits for this population as they attempt to work their way off welfare and into a productive societal role.

 

Wk 1 Discussion – Ethics And Compliance Homework Help

Respond to the following in a minimum of 175 words: 

  • Why are ethics and compliance in finance so important in the health industry? Provide an example.
  • Format your assignment according to APA guidelines. 7th edition
  • Cite 2 Refrences
  • Cite your sources in APA format within the text of the document and include the APA formatted references on the APA formatted references page

ART – DRAWING CLASS Homework Help

 

IF YOU ARE NOT INTO ART/DRAWING OR DO NOT HAVE THE MATERIALS PLEASE PASS THIS BID THANKS!

Create ten 9×12″ sketches in your black drawing pad using white media.  Create loose, relatively quick expressions of light, shadow, and material that focus on complete compositions.  Each sketch should contain a glass object as well as some fabric.  Because these are sketches, don’t worry too much about technique.  These should be more expressions, and are studies for the drawing assignment.  Be sure to compose all of your sketches in such a way that utilizes all four sides of the page.  Start with the closest object, make it big, put it on the very bottom of the page to begin.

Create two 9×12″ drawing from still life using white media on black paper.  The drawing should contain at least one glass object, and a little folded fabric.  You may use white charcoal, prismacolor pencil, conte crayon, or white pastel (choose only one media per drawing).  Use the white to create the highlights, and use the black paper to create the shadows.  This is not a negative, but it is a reverse approach to creating a drawing.  Make sure your still life is dramatically lit, and be sure to consume the entire page in a way that creates interesting negative space, and a convincing foreground to background relationship.  Be sure that you compose your drawing such that all four edges of the page are being occupied.  Minimize negative space.  Because it is a drawing, I want you to slow down, and refine your technique; try to eliminate your pencil strokes, and focus on creating convincing detail.

Drawings will be evaluated on craftsmanship, technique, form, shading/value, and composition.

Elevator Speech Presentation Help

  1. Choose a person that you want to meet in an elevator to give them your pitch for being a qualified future candidate for their organization.
  2. Discuss your areas of expertise in the area of psychology (thus far) and how they could be applied to benefit the organization or industry in your future career.
  3. Record your 30-second to one-minute video speech utilizing the Canvas recording tool, or using any recording software of your choice. Be sure to consider how you would want to be perceived visually by the person as well. Introduce yourself, demonstrate your value to the organization, and end with a request for your listener.
  4. It is recommended that you create a script or, at minimum, a list of talking points prior to creating your recording.

Discussion Homework Help

Research the variety of enumeration tools available. Select one tool and explain what it does, how it works and what type of information it extracts (example:  Softerra LDAP Browser is the industry-leading software for browsing and analyzing LDAP directories. It provides a wide variety of features for handy viewing of directory contents, getting information about directory infrastructure and objects.)

 

Week 7 Discussion

Describe some ways that an administrator can harden a system on a network.

Post should be between 250-300 words

Pediatrics Homework Help

 Children, like adults, deal with variety of health issues, but they also have issues that are more prevalent within their population. One issue that significantly impacts children is the prescription of drugs for off-label use. How do you determine the appropriate use of off-label drugs in pediatrics?

Are there certain drugs that should be avoided with pediatric patients?

The unapproved use of approved drugs, also called off-label use, with children is quite common. This is because pediatric dosage guidelines are typically unavailable, since very few drugs have been specifically researched and tested with children.

When treating children, prescribers often adjust dosages approved for adults to accommodate a child’s weight. However, children are not just “smaller” adults. Adults and children process and respond to drugs differently in their absorption, distribution, metabolism, and excretion

Therapy for Pediatric Clients with Mood Disorders
An African American Child Suffering From Depression

 

BACKGROUND INFORMATION

The client is an 8-year-old African American male who arrives at the ER with his mother. He is exhibiting signs of depression.

  • Client complained of feeling “sad”
  • Mother reports that teacher said child is withdrawn from peers in class
  • Mother notes decreased appetite and occasional periods of irritation
  • Client reached all developmental landmarks at appropriate ages
  • Physical exam unremarkable
  • Laboratory studies WNL
  • Child referred to psychiatry for evaluation

 

MENTAL STATUS EXAM

Alert & oriented X 3, speech clear, coherent, goal directed, spontaneous. Self-reported mood is “sad”. Affect somewhat blunted, but child smiled appropriately at various points throughout the clinical interview. He denies visual or auditory hallucinations. No delusional or paranoid thought processes noted. Judgment and insight appear to be age-appropriate. He is not endorsing active suicidal ideation, but does admit that he often thinks about himself being dead and what it would be like to be dead.

You administer the Children’s Depression Rating Scale, obtaining a score of 30 (indicating significant depression)

 

RESOURCES

  • Poznanski, E., & Mokros, H. (1996). Child Depression Rating Scale–Revised. Los Angeles, CA: Western Psychological Services.

 

Decision Point One

 

Begin Zoloft 25 mg orally daily

RESULTS OF DECISION POINT ONE

  • Client returns to clinic in four weeks
  • No change in depressive symptoms at all

Decision Point Two

Increase dose to 37.5 mg orally daily

 

RESULTS OF DECISION POINT TWO

  • Client returns to clinic in four weeks
  • Depressive symptoms decrease by 20%. Client reports feeling a little bit better

Decision Point Three

 

Maintain current dose

 

Guidance to Student
At this point, sufficient symptom reduction has not been realized. Should either increase dose or consider different SSRI. At 8 weeks post-initiation of therapy, there should have been a significant (as defined as 50%) decrease in symptoms. This would be considered an adequate trial of antidepressant and change in dose or to a different agent would be appropriate.

 

 

Write a 2-page narrative in APA format that addresses the following:

  • Explain the circumstances under which children should be prescribed drugs for off-label use. Be specific and provide examples.
  • Describe strategies to make the off-label use and dosage of drugs safer for children from infancy to adolescence. Include descriptions and names of off-label drugs that require extra care and attention when used in pediatrics.

 

 

 

 

Rosenthal, L. D., & Burchum, J. R. (2021). Lehne’s pharmacotherapeutics for advanced practice nurses and physician assistants (2nd ed.) St. Louis, MO: Elsevier.

  • Chapter 9, “Drug Therapy in Pediatric Patients” (pp. 58—60)

Corny, J., Lebel, D., Bailey, B., & Bussieres, J. (2015). Unlicensed and off-label drug use in children before and after pediatric governmental initiatives. The Journal of Pediatric Pharmacology and Therapeutics, 20(4), 316–328. Retrieved from https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4557722/

 

This article highlights pediatric governmental initiatives to prevent unlicensed and off-label drug use in children. Review these initiatives and guidelines and how they might impact your practice as an advanced practice nurse.

 

Panther, S. G., Knotts, A. M., Odom-Maryon, T., Daratha, K., Woo, T., & Klein, T. A. (2017). Off-label prescribing trends for ADHD medications in very young children. The Journal of Pediatric Pharmacology and Therapeutics, 22(6), 423–429. doi:10.5863/1551-6776-22.6.423

 

This study examines the frequency of off-label prescribing to children and explores factors that impact off-label prescribing. This study also examines off-label prescribing to children with ADHD.

 

Business Portfolio Homework Help

discuss a current business process in a specific industry. 

Note the following:

-The current business process itself.
-The industry the business process is utilized in.
After explaining the current situation, take the current learning from the course and:
Explain a new technology that the business should deploy.

Be specific, don’t only note the type of technology but the specific instance of technology.  (For example, a type of technology is smart automation a specific type of automation is automated light-dimming technology).

Note the pros and cons of the technology selected.

Note various factors the business should consider prior to deploying the new technology.

Critical Thinking

  • Find an online article (news, magazine, journal, etc.) of interest that uses statistics to make its conclusion.
  • Share a link in this thread, and answer these questions about that article:
    • What is the premise and conclusion of the argument based on statistics?
    • Determine whether or not the argument uses any deceptive statistics.
    • Give your opinion on whether the argument has persuaded you. Explain why or not.
    • Determine the primary ways in which statistics or authority are used in your current position in developing persuasive arguments and provide examples here.

Discussion – Info Security and Risk Management

 

Chapter : 9-15 from textbook Managing Risk in Information Systems

In week 7, analyze the impact that business continuity planning has on risk management.

You must use at least one scholarly resource. Every discussion posting must be properly APA formatted.

PPT attached

Text Book:

Title: Managing Risk in Information Systems

ISBN: 9781284193602

Authors: Darril Gibson, Andy Igonor

Publisher: Jones & Bartlett Learning

Publication Date: 2021

Edition: 3rd edition

Discussion_infosecurityandRiskManagement

Project5-FinalRiskManagementPlan

risk3e_ppt_ch15

Visual Analysis Homework Help

The Analysis Project is focused research  that performs a “close reading” of one of the complete works of  literature or any visual artwork (painting or photograph) included the course modules. 

Students also may not substitute outside materials. (For example, just because an artist was discussed for one painting does not mean you may go on the internet and find a different painting by that artist – you must write about the exact artwork presented in the course. Likewise, several poets and writers are presented yet you may only analyze the specific poem or story presented in the course modules.).

Your assignment should offer an analytical interpretation of the work of art or work of literature by having a thesis about what the piece seeks to express and how the artist or author accomplishes this expression formally in its historical context.  The assignment should address the form, content, and context of the work, although not necessarily equally.  .Two outside/secondary sources are required.  (JSTOR, a database accessible through the FSCJ Library & Learning Commons is the best online research tool to find books and articles for Humanities.) You may have more than two secondary sources, although in an assignment of this length, more than four will limit the possibility for you to clearly develop your own voice and present your thesis about the work.  A note on sources: The provided course material does not count as an outside source. Sources are journal articles, books, and quality multi-media, such as video lectures by experts and museum blogs. Sources may be primary (such as a letter or publication by the artist him/herself) or secondary (such as scholarly criticism or historical research). Only one of your sources may be a web-based source, although certainly you may access print sources such as books and journal articles digitally. **Any and all sources must be documented correctly using MLA citation.**  Plagiarism and academic dishonesty are not acceptable; consequences as detailed in the college’s student code of conduct fully apply, including failure of the assignment and referral for disciplinary action. The assignment should be 4-5 pages, at least 800 words and no more than 1250 words, and be typed, double-spaced in MLA format.  

Marketing Operations Fundamentals Homework Help

Due Date: Monday, August 9, 2021, by 11:59 PM ET

 

Marketing engages customers and manages profitable customer relationships through the creation and exchange of superior customer “value.” This paper provides an opportunity for your team to apply the fundamentals of Marketing Management in a real-world business scenario.

 

Overview

You are the Marketing team at your selected company. A new CEO has just been hired to lead your company. He is an accomplished business executive and gifted visionary who has successfully led the evolution, growth and success of several Fortune 100 brands and embraces the value of customer-centric marketing and creating exceptional customer experience.

 

As part of the CEO’s on-boarding, your team has been tasked to provide the new CEO with a written report (up to 10 pages of text with an appendix that includes relevant charts and support material) of the current marketing situation facing the company and your product in 2021.

 

The CEO has directed your team to synthesize the Marketing Management Framework (5Cs, S-T-P and 4Ps) and deliver your team’s marketing recommendation for your product that reflects the current challenges and opportunities facing your company. The CEO needs an insider perspective of your product – the factors behind its success and how your company can continue to create even more value for your customers in the years ahead, especially in the current economic situation. This is your opportunity to impress the new chief executive with your team’s approach to marketing.

 

 

 

 

Compile the appropriate marketing data and research, gather relevant insights about the macro- and micro-environments, summarize the key facts and craft a well-conceived recommendation how your product can continue to create and deliver value and profitability, especially in the current climate of uncertainty. Each component of your paper is essential to the overall success of your team’s paper.

 

 

Your Assignment

Consider the reader of your paper – the new CEO is a business savvy chief executive – as you write. Your knowledge and command of your product are essential to the CEO’s understanding of the current state of your company and your product. Write your paper with your new CEO in mind. (Hint: after you graduate, you will be writing reports and POV’s for senior management in your future professional setting; now is a good time to sharpen your analytical and writing skills.)

 

Craft your paper in a clear, concise business language with the goal to inform, educate, engage and potentially, influence the CEO in a positive manner (for your grade), especially with the uncertainty in the current market.

 

Develop your report with coherent explanation and rational, complete sentences and compelling facts (based on available, cited data) of your product. This is a professional business report. Remember to use in-text citations and references. Limit the use of bullet points to emphasize a point. Use the appendix for expansive details and added value information.

 

Use the format of this document to structure your paper.

  • Part 1: Situation Analysis– Industry, Customer, Company, Context, Collaborator and Competition
  • Part 2: Marketing Mix – Product, Price, Place (Distribution) and Promotion
  • Part 3: Recommendation– your recommendation and reasoning for your product

 

Part 1: Situation Analysis

This section focuses on the importance of assessing and analyzing the macro-environment and micro-environment of your company and your product. Consider this an analysis of the 5Cs (Customer, Company, Context, Collaborator and Competitor) to help your new CEO understand the factors that currently and/or will affect your product’s performance in the market. (Tap the online data tools that are available in the Bentley library.)

 

Industry Snapshot

Provide a brief summary (aka “snapshot”) of the industry in which your product competes. Cite key industry facts – growth, trends, competitors. Frame this as a succinct “elevator pitch” narrative (short paragraph) of what’s currently going on in your industry.

 

Customer Analysis

Describe and define the target market for your product. What segment of the market are you targeting? Is the market growing, declining or flat? What’s the size of the market? Are there trends worth noting? How about geographic skews of your target market?

 

Who is your primary (core) and secondary target customer (end user) for your product? What are her/his/their needs and wants? Create a “persona profile” representation of your core customer to bring the main user to life. Use MRI-Simmons to determine the core customer of your product and briefly describe the key demographic (gender, age, income, education, family status, profession, etc.), geographic, psychographic and behavioral (e.g. media preferences, lifestyle activities, etc.) characteristics of your core customer.

 

Are there demographic changes (e.g. Aging of America, Hispanic growth, Asian growth, etc.) – providing an opportunity or challenge for your product that your company should consider? If so, what are these changes and what might your company do in terms of a marketing response?

 

How does your company create value for the end-user and enhance the customer relationship/customer experience? Provide metrics on satisfaction and loyalty from databases and rating cites for your target customer; include the same metrics for your key competitors. Illustrate how your company nurtures customer relationships.

 

Company Analysis 

Where is the industry heading? Is your company well positioned to compete and grow? Explain how. Provide a SWOT analysis. What are your company/product’s biggest strengths and key weaknesses? What key opportunities and threats to the company/ product does your analysis reveal? Provide a summary of the SWOT in the text of your paper. Insert the complete SWOT analysis chart in the appendix.

 

In your view of internal factors, explain the role your company’s employees play in creating value for the target customer; how integral is their relationship with the customer to the overall product and brand value? Does the company compete for high demand talent that could affect its ability to deliver its product?

 

Collaborator Analysis

Explain the Upstream and Downstream partners in the channels of distribution and their role in the supply chain. Describe in terms of Supply and Demand. Identify the distribution strategy your company uses: exclusive, intensive, or selective. (You will also need to explain this in the “Place” section of the paper.)

 

Supply Side 

Describe and identify the Key Suppliers for your product and the role each plays. For example, consider the following in your assessment:

  • Does your company have one (or a few) suppliers that represent a significant amount of their total supply chain?
  • Does your company own any businesses that supply parts or components to your product’s business?
  • How does the current global situation impact your supply chain?

 

Demand Side 

Describe the Distribution Partners (key intermediaries) that provide key services and expertise between your company and your customer and the role(s) they play. For example, consider the following in your assessment:

  • How does your company sell your product? – direct sales force, sales agents/brokers, independent sales representatives, etc. Identify and explain their value to the company.
  • Does your company use distributors and/or wholesalers as part of the distribution strategy?
  • Does your company sell to customers through large retailers?
  • How does the current global situation impact your key intermediaries?

 

Competitor Analysis

Describe the competitive landscape for your product. Construct a table in an Excel spreadsheet in the appendix. List your product and the competitors’ product(s) in the columns in the spreadsheet. Use the rows to include the following information for your product and the competitive products:

  • Sales in $$ and/or market share of each
  • The “value proposition” each product offers to the customer
  • The price of their product vs. your product
  • Each product’s biggest strength (think: 4Ps and customer)
  • Each product’s biggest weakness (think: 4Ps and customer)
  • Unique marketing tactic that each competitor is using

 

From your analysis, provide a synopsis of your findings as the narrative portion in this section. Use the appendix for the Competitive Table.

 

Part 2: Marketing Mix 

This section is focused on the Marketing Mix and their strategic alignment with your product.

 

Product Strategy

Describe how your company creates value with your product. For example, consider the following in your assessment in this section:

  • Core Product: Describe the main features of the product. What customer needs and wants are being fulfilled?
  • Value-add Product: Describe the secondary or supplemental features of the product (ancillary services, warranties, benefits, packages, etc.)that are designed to help fill the customer needs and wants and explain why these are important.
  • Brand Personality: Describe the brand personality of the product/company. How does this brand personality connect with the target market? What are the brand attributes that are most relevant and valuable to the consumer?

 

Positioning Strategy 

Your new CEO is still learning about your product, its competitive advantages and what makes it appealing and unique to the target market.

  • Briefly describe the Positioning Strategy for your product. What’s distinctive about your product that is not readily available elsewhere? What does your product possess that can’t be duplicated by your competitors? What is the USP (Unique Selling Proposition) for your product? Your USP is the singular attribute that your product “owns” in the market and chooses to promote and advertise as your core differentiator.
  • Create a “perceptual map” (see Chapter 6 in the eBook) in the appendix to illustrate how your product is positioned in the marketplace compared to the competition. Perception maps show how a product and its competition are perceived in the minds of consumers. In a perceptual map, two dimensions (e.g., price and orientation) are used along with market share size as a function of relative market share of the product and competition to indicate relative placement.
  • Synthesize your discussion about positioning into a summary explanation in this section of the paper. Use the appendix for the Perceptual Map.

 

Price Strategy

Describe your company’s pricing strategy for your product. Include the following in your assessment in this section:

  • Describe the pricing strategy that your company is using. Are price promotions part of the strategy? Are there variations in pricing?
  • Describe the list price and any additional costs of the product.
  • Create a pricing table showing your price and the pricing of the competition. Insert in the appendix.
  • Consider the current pandemic and economic situation – how does this/will this impact your company’s pricing strategy?

 

Place (Distribution)

Identify the process that marketing channel members use to partner in order to add value with efficient and effective delivery of your product to the target customer when and where desired.

  • Where is your product purchased? Does it vary across different target markets?
  • List the types of marketing channel members that are partners in delivering the product to the end user along with their associated value they bring to the value chain.
  • Describe the channel of distribution used for the product (direct/indirect, # of levels).
  • Identify and explain the distribution strategy your company employs: exclusive, intensive, or selective.
  • Evaluate the value delivery network’s effectiveness and efficiency in reaching their target and note any key issues/opportunities.

 

Promotion

Use this section to assess your product’s promotional strategy and comment on its efficacy in nurturing customer relationships and alignment with your brand’s Product Life Cycle (PLC.) What PLC stage is your product?

 

Identify the media is being used to promote your product and comment on why you think it’s being used. What is the timing of your media and promotional campaigns – is it seasonal, constant, other? If your product uses advertising, comment on the form of ads being used – are they informational, image, comparative, testimonial, etc.

 

Provide details of the promotional mix used by your company – how does your company ensure consistency of the message across different media? Select a noteworthy current advertisement or promotion for your product, explain the core message of the ad or promotion and comment on its success (or not) in engaging your target audience (end user).

 

In the appendix, show 3 compelling examples of your product’s current advertisements (or major promotions) via screen shots and a brief explanation of the TV ads or promotions. You can supplement the visuals with a link to the TV commercials.

 

Part 3: Your Recommendation

This section of the paper is critically important – your recommendation to the CEO. In the current economic downturn, what do you recommend and why? Support your recommendation with cited evidence.

 

To help your recommendation, research how successful companies have dealt with marketing during a downturn in the economy in the past. What did they do in the short term during the recession and how did they prepare for business post-downturn? Apply that learning to the current situation facing your company and your product.

 

Paper Format-Requirements

Please follow ALL the format instructions and requirements specified in this outline of your assignment.

 

Due Date: Monday, August 9, 2021, by 11:59 PM ET via Turnitin. Save your paper in a Word doc as: TEAM#.GB214SN4

 

Cover Page: Include: Company and product, company logo, assignment title, GB 214 SN2 SU21, team members (first name, last name) in alphabetical order and team roles (see Team Contract.)

 

Paper Parameters:  

  • Page Length – up to 10 pagesmaximum (not including cover page, works cited page, and other attachments).
  • Number pages —do not include page numbers in the appendix
  • Font Size – 12 Point
  • Margins – 1”
  • Line Spacing – 1.5

Outline: Use the following outline as a template for your paper.  (There will be a 10-point deduction if the paper is not properly formatted, requiring the paper to be correctly formatted for resubmission.)

  • Part 1: Situation Analysis

Industry

Customer

Company

Context

Collaborator 

Competition

  • Part 2: Marketing Mix 

Product

Price

Place 

Promotion

  • Part 3: Recommendation
  • Appendix – Reference list, support material as required

 

Works Cited Page: Provide at least 5 properly cited sources in alphabetical order in your Reference list.

 

Intervention And Monitoring Homework Help

Times New Roman, 12pnt font, 1 page plus reference page, American literature in Social Work

Incorporate the use of psychoanalytic or person-centered counseling based on the above situation:

  • Provide a diagnosis for Oliver, including the diagnostic criteria, and the matching circumstances from the scenario about Oliver that demonstrate the criteria.
  • Identify the theory (psychoanalytic or person-centered theory) you would apply while working with Oliver. Explain why the theory is the most appropriate and substantiate your explanation with research from your book or a peer-reviewed article.
  • Discuss at least two techniques within this theory you would apply while working with Oliver.      Provide evidence-based specific examples on what these techniques would look like.

Intervention and Monitoring

Oliver is a 16-year-old male who was referred to counseling by his mother, who is concerned he may have an eating disorder. Oliver recently joined the wrestling team and, according to his mother, is obsessed with his weight. She states that Oliver has always struggled with his weight as a child and was frequently teased in elementary school for being overweight. Now that he has hit high school, he seems obsessed with his weight. He was encouraged by his dad to join the wrestling team so that he can toughen up and learn how to take care of himself. His dad constantly tells him to do whatever it takes to win the wrestling matches so the other kids start to respect him. Oliver reports that in order to keep his spot on the team, he needs to lose eight pounds by the next match or he will not be able to compete and risks disappointing his dad. Oliver’s mom reports that he has lost 20 pounds in the last two months. She also reports that Oliver eats because she makes him, but over the past couple of months, she has noticed that he excuses himself to the restroom after they eat. Last week, she followed him and heard him vomiting.

Incorporate the use of psychoanalytic or person-centered counseling based on the above situation:

  • Provide a diagnosis for Oliver, including the diagnostic criteria, and the matching circumstances from the scenario about Oliver that demonstrate the criteria.
  • Identify the theory (psychoanalytic or person-centered theory) you would apply while working with Oliver. Explain why the theory is the most appropriate and substantiate your explanation with research from your book or a peer-reviewed article.
  • Discuss at least two techniques within this theory you would apply while working with Oliver. Provide evidence-based specific examples on what these techniques would look like.